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5 Cards in this Set
- Front
- Back
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benefits of global marketing |
when large market segments can be identified transfer of experience and know-how marketing globally |
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hierarchal planning |
goals organizational strategies functional strategies plans/planning tactics |
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4 modes of foreign market entry |
exporting contractual agreements strategic international alliances direct foreign investments |
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contractual agreements |
-contractual agreements - medium to longterm -licensing -franchising |
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factors that influence the structure and performance of direct investments |
timing growing complexity & contingencies of contracts transaction cost structures technology transfer degree of product differentiation advertising and reputation barriers |
