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16 Cards in this Set
- Front
- Back
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Describe Supply chains.
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- partners who collectively convert a basic commodity into a finished product that is
valued by end-customer |
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What is Distribution centers (DCs)?
Who can use DCs? |
- Catalog & Internet Orders
Activities: 1.Managing inbound transportation 2.Receiving and checking 3.Storing or cross docking 4.Getting merchandise floor ready 5.Preparing to ship merchandise to store 6.Managing outbound transportation |
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What is the 3 systems in Channel organization:
(see slide: lecture 8) |
Corporate vertical marketing system (fast fashion)
Contractual vertical marketing system (franchise) Administered vertical marketing system (collaborative sourcing program) |
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What (3) is included in Multi-Channel Distribution Systems (MCDS)?
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Overcoming limitations of existing format
Expanding market presence Increasing Share of Wallet |
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What are the 8 Capabilities for MCDS:
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1. Managing Inventory
2. Distribute merchandise from DC to stores 3. Managing employees in distant locations 4. Operate information systems for all channels 5. Present merchandise in catalogs/websites 6. Process orders electronically 7. Developing assortments 8. Efficient distribution |
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What is included in the Retail supply chain?
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Manufacturing-->Wholesaler-->Retailer-->Customer
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Supply Chain Width which 3 different goods?
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Intensive - convenience goods, FMCG
Selective - shopping goods Exclusive - specialty goods |
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Why supply chain management (SCM) in retailing?
(3 answers) |
Improved product availability - reduced stock outs, tailored assortments
Higher ROI - improving sales, reducing costs Strategic advantage |
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Why retailing?
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A set of business activities that adds value to the products and services sold to consumers for their
personal family use - Levy & Weitz Providing assortments Breaking bulk Holding inventory Providing services Customization |
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What is Variety* and Assortment**?
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*Variety:
The number of merchandise categories a retailer offers **Assortment: The number of different brands in a merchandise category |
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describe Retail experience?
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- A Steinway piano costs a lot, but buyers aren’t looking for bargains. When it
comes to a Steinway, price is nothing, the Steinway experience is everything. |
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Retailer types
Describe Food retailers. |
Supermarkets
o Conventional o Limited assortment Warehouse Clubs o Limited and irregular assortment o Little service at low prices o Inexpensive store design o Use low-locations o Little customer service o Also to small business |
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Retailer types
Describe General merchandise retailers. |
o Department stores
o Discount stores o Specialty stores o Category specialists |
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Retailer types
Describe Non-store retailers |
o e-Tailing
o Catalog and Direct-Mail Retailers o Direct Selling o Television Home Shopping o Vending Machine Retailing |
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Retailer types
Describe Service retailers? |
- Intangibility, simultaneous production & consumption, perishability, inconsitency
o Wholesale club o Supermarket o Category specialist o Specialty/department store o Optical center o Restaurant o Airline o Bank/University |
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What is included (8) in International Marketing?
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1.Market size
2.Market growth 3.Cost 4.Competitive advantage 5.Risk level 6.Exporting 7.Joint venture 8.Direct investment |
