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21 Cards in this Set
- Front
- Back
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Story of the origin of rush...
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train; memebers of frats and sororities come "rush" to meet them
-memebers would help them carry stuff, befriend them, give directions to evening dinner - not necessarily a true story |
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Selling Fraternity includes 8 things...
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1. Know your product
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2.
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2. indentify a buyer; know and recognize 3 types
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3.
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3. Pitching the Product
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4.
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4. Demonstrating the product
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5.
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5. Making the sale
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6.
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6. Extending a Bid to Membership
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7.
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7. Making the Transaction
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8.
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8. Closing the Sale- Retention
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Notes on Recruitment (6)
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1. Dry Rush
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2.
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2. Alumni Initiates
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3.
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3. Quality vs. Quantity
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4.
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4. Legacies
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5.
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5.PUSH America in Recruitment
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6.
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6. Summer Rush and Continuous Rush
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A) KNOW YOUR PRODUCT
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- be able to explain fraternity
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Recruitment Retreat (4)
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1. conducted by vice archon
2. learn specific rush techniques of chpt 3. review strengths 4. sell your "brand" of brotherhood |
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B)Indentifying a Buyer (3)
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1. Type one rushee
a. they come to you b. freshman or transfer students c. sign up for IFC rush program (usually in groups) d. enthusiasm wins acceptance e. ask numerous questions d. looking for what sets frat apart from others (reputation) |
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2.
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2. Type two rushee
a. more challenging, but more numerous b. rush (dont know if want to join) *sell greek life 1st then PKP c. might not return enthusiasm d. convince its worth time and effort e. how pkp going to help them f. make up bulk of associate class |
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3.
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3. Type Three Rushee
a. most difficult b. worried it will hurt grades/ they have a job c. fear of hazing/ rejection d. some non-traditional age (think too old) e. add great depth and maturity to membership f. low profile during 1st semester g. YOUR INITIATIVE WILL BRING THEM TO PKP |
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C)Pitching the Product
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1. Step 1
-create general interest a. talk proudly about accomplishments b. be different/ better c. mention variety of interest/ acedemic majors represented d. sell the strengths of particular chpt e. convince that going greek especially pkp is great decision - mention how benefitted from it ***SINCERITY IS EVERYTHING |
