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13 Cards in this Set
- Front
- Back
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A type of writing designed to change the way a readers thinks or acts.
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Persuasive
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An appeal to reason, focusing on facts.
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Logical appeal
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An appeal to the audience's heart or feelings to change their minds.
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Emotional appeal
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An appeal to the audience's sense of duty or justice.
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Ethical appeal
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Words that carry strong emotional associations, used in emotional appeals
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Loaded words
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Overwhelmingly positive statements that ignore evidence to the contrary
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Glittering Generalities
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An implication that everyone agrees with the writer's opinion and warns readers or listeners not to be left out by disagreeing
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Bandwagon
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An endorsement by a celebrity or well-known person
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Testimonial
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A type of faulty argument in which the reason for an opinion is simply the opinion stated in different words
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circular reasoning
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A statement based on insufficient evidence
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hasty generalization
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Attacking a person who holds an opposing view rather than the view itself
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Name calling
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Describing a situation as though there were only two choices when in fact there may be several options
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Either-or Reasoning
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A writer's false assertion that because one event follows another, the first event must have caused the second.
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False cause and effect
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