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24 Cards in this Set
- Front
- Back
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Variable of Persuasive Situation
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Audience, Persuader, Medium, Message
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Influence
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Power that "affects" something
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Persuasion
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intent of change; shape attitudes -- choice is involved
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Defining Characteristics of Persuasion
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Communication involving a shared symbol system; intent, doesn't have to be successful, involes 2+ people
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Symbol
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word, image, sound, gesture that stands for something else
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Definition of Persuasion
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The co-production of meaning when persuader uses symbols to identify with audience.
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Co-production of reality
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"Shared reality"
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Marshal McLuhan
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Scholar on ideas of communications. Felt that TV affects the social norms of our lives.
"TECHNOLOGICAL DETERMINSIM" |
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Technological Determinism
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The idea that the technologies people use influences their social norms.
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The Four Epochs of "Humanity's Progress"
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Tribal Age, Literate, Print, Electronic, Hypermedia
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Walter Ong
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Also wrote about relationship between Technology and Culture
"Three Types of Media" |
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Three Types of Media
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Oral, Written, Electronic
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Orality
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Face to face; sender and receiver share same context, Repetition, memory aids
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Literacy
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Seperation between sender and receiver, Abstract thought. Brought about: Evidence Proofs, and Reasoning
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Electronic Media
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Sense of participation, audience controls communication, de-contextualized information; different view points.
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Hypermedia
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Sender and receiver interact
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Convergence
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Incorporating several technologies on one platform.
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Walter Ong
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Also wrote about relationship between Technology and Culture
"Three Types of Media" |
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Three Types of Media
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Oral, Written, Electronic
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Orality
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Face to face; sender and receiver share same context, Repetition, memory aids
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Literacy
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Seperation between sender and receiver, Abstract thought. Brought about: Evidence Proofs, and Reasoning
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Electronic Media
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Sense of participation, audience controls communication, de-contextualized information; different view points.
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Hypermedia
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Sender and receiver interact
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Convergence
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Incorporating several technologies on one platform.
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