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52 Cards in this Set
- Front
- Back
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Business Model
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-Where school is just a transaction; students are the consumers and if you give the students what they want the teacher will get good reviews.
-Bochner- Things that Boggle my Mind -Liberal arts is better because it’s more academically beneficial |
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Self-Expression
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-“Say it Ain’t So” –Fish
-Flawed cultural assumption; why our point writing sucks and the idea that we think that we’re the most important -Fish believes that you need to write for your audience not yourself -Purpose of writing is conversation, communication, and persuasion NOT self expression |
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Book Ownership
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-Alder & Van Doren, How to be a demanding reader
-This is the idea that means that many people have books that they paid for but they no idea what it is -You own the knowledge the book has to offer, you should make it apart of yourself and really benefit from it -Mark up the book and make notes; be an active reader |
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Active Reading
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(see book ownership)
-Alder & Van Doren -you need to mark up the book in order to engage in the reading -ask author and yourself questions |
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Jim Jones
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-Woodward and Denton
-900 people committed suicide because he had the control over all of them -found similarities between the group to persuade -People's temple cult |
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Clutter
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- there is so much advertising and means of persuasion that now there is a competition between companies to make it entertaining and appealing to the consumers
-we're exposed to over 500,000 commericials before we're 18 |
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The Reptilian
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There is a code depending on where you are located. (i.e. cheese in France is different than cheese in US)
-codes create your place |
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Myths of Creation
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Stanton's version of the Woman's bible
- women are weak according to the beginning of creation -Adam & Eve |
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Eve
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Stanton says that even was the smarter of the two and if Adam saw Eve eat the apple then he would follow and the devil needed a challenge
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The White Minority
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Whites think that they're the majority however in the world they are really the minority
- people are turning away from white nationalism and to black nationalism |
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Ego Function
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-Social movement persuasion
-Malcom X & Black Revolution -helps create a relation and your credibility when leading a social movement |
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Stockely Charmichael
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Black Revolution
- Gregg's essay - you need to challenge social norms for change to happen |
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Limited Number Tactic
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Cialdini
- putting a number next to a ticket that's left to emphasize the scarcity |
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Dialectical Enjoinment
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-creating a confrontational argument
-Code Pink = War murderers -Adam as the idiot |
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The Black Revolution
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-the social movement that lead to the civil rights movement
-Malcom X speeches "revolutions are never based on compromise." -symbolic violence |
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Perspective by incongruity
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symbolic shock treatment
- inappropriate context or that usually aren't paired together |
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Emmitt Till
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Killed in the south because he said "baby" to a white woman, he was beat so bad and his mom had an open casket
- lead to the civil rights movement |
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Narrow Casting
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-Axiom company
-encourages deception, targets you to a specific demograph |
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Advertising as a Myth
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Advertising is more than just symbols, it has become the reality that people believe
- validates social roles and customs |
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Totemism Frame
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-Woodward and Denton
- Advertising idolatry, iconology - products become the emblems of group membership - product usage defines self within the larger group and focus on advertising messages "what products does and says" |
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Idolatry Frame
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Woodward and Denton
- focus on product devices to meet the needs of the consumers -individuals become acquainted with product through culture |
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Religious Rhetoric as Motivated
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Garver
-motivations are weaker arguments - want to listen but you can't because you have other problems |
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Trust
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Credibility goes along with trust
-Garver - speaker's job is to establish trust with the audience; earn the right to speak |
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Foot in the door
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takes advantage of short cuts; builds rapport and establishes a relationship with you to persuade
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Ethics of Responsibility
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Hunter
- consequences can be good and bad - tragedy is interwoven in human activity |
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Substantive Democracy
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-Hunter
- conflict marks achievement - shows evolution; focuses on robust public speech rather than superficial speeches |
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Modesty in Politics
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-Hunter
-claims to be solution to our problems -america will always be flawed |
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Millenarian Perfectionism
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-Hunter
- way that captures a core attitude that furthers Hunter's argument - how you treat people is just as important of how right you are |
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Trivializing Culture
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-Hunter
-creating norms and values of their culture |
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Americanization Movement
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- Hunter
- immigration was thought to be good but we Americanized the immigrants |
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Superficiality
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-failure/inability to explore the deeper meanings of issues
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Language of Conviction
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-Hunter
-Connection to moral community (Church goers) |
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Language of Sentiment
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-Hunter
-reinforces the idea that everyone isn't that different -undeciciveness is rooted in language |
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The Muddled Middle
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-Hunter
-There isn't only the extremes that are shows, a lot of people are in the middle of the spectrum over issues |
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Distortions of Interest
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-Hunter
-It's difficult to remove oneself from your side of the issue |
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Rhetorical Distortions
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-Hunter
-Distorted picture of the issue -Public understanding becomes framed and flawed |
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Shallow Democracy
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-Hunter
-tends to repress all conflict |
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Proprietorial Humanism
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People make themselves as they remake the world
-Zengotita |
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Ubermensch
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Zengotita
-everyman is superman, exerting control over himself, others and the environment |
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The End of Nature
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-Zengotita
-We have explored everything on the world and now that we're changed it we feel guilty and our guilt is causing us to try and preserve nature -the mediated distracts us from the guilt |
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Politics of Self Expression
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-Zengotita
-There are too many options so we have to be selective |
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The Flattered Self
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-Zengotita
-All about me mentality -- Mass narcissism is a defining feature of our culture- a self that exists in its very own field of representations that constructs identity and chooses what it wants to be |
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Niceness
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-If everyone is overly nice than we'd have more options
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Cult of the Child
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-Zengotita
-Children fall victim to technology and mediation because they have no other choice but to be influenced by it |
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Thamus
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-Postman (Technopoly)
-You only see one side of the issue that is presented |
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The World of TV
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we expect the world around us to be easy like we see on TV
-Zengotita -Postman |
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Click, Whirr
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Cialdini
- upselling a product -expensive = good |
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Hegemony
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-Cloud
-- Sociocultural/Critical; persuasion in terms of ideology, culture and identity. The actual medium of the ideas you get. - The dominance or leadership of one social group or nation over others - “The process by which a social order remains stable by generating consent to its parameters through the production and distribution of ideological texts that define social reality for the majority of the people |
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Method Acting
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Acting the way that you're "supposed" to respond in a situation
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Werther Effect
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-Cialdini
-High Prone Suicide = People's Temple -When other's laugh you laugh because you don't want to be left out |
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Social Proof
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-Cialdini
-A short cut when we decided what we need to do is based on what other people are doing around us -i.e. the nurses giving the fake doctors authority |
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Entertainment Education
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- Promoting social change through entertainment, it’s more persuasive than ever because it’s a global reach
-Dr. Brown, powerpoint |
