Persuasion Ch3

Front 1

segmented audiences

Back 1

a persuasive speaker must adapt to the audience. Difference in the audience must dictate the methods of persuasion used. Saw three different types of audiences/discourse
Forensic discourse, epideictic discourse, deliberative discourse

Front 2

Forensic discourse

Back 2

audience context which considers allegations of past wrongdoing in the legal sense

Front 3

Epideictic discourse

Back 3

audience context which treats present situations that were often ceremonial focusing on praise and blame

Front 4

deliberative discourse

Back 4

audience context which deals with future policy, with special attention to the legislative and political realms

Front 5

Aristotle's three types of discourse

Back 5

Forensic, Epideictic, Deliberative

FED

Front 6

syllogism

Back 6

three part logical argument. First has a major premise, then associates that with a minor premise, which then leads to the conclusion.

Front 7

topoi

Back 7

places or topics of argument which can be used to establish common ground between rhetor and audience
Created by Aristotle. Means "topics".
Typically general issues, pick your side sort of thing

Front 8

Plato's dialectic method

Back 8

uses dialogue to pursue truths. Best used for exploring contested values and deeper assumptions, that we do not see truth absolutely, but rather glimpses and shades of the truth.
The method is a discussion where parties ask and respond to each others questions.
Believed in the the BIG T Truth - absolute truths exist, but they are obscured from direct view

Front 9

Scott's epistemic approach

Back 9

Scott says truth is never certain, believes in truth with a small t - truth can be stable but is always changing in a changing world.
Truth is created by rhetoric.
Epistemic is the way of coming to know things. How do we learn? How do we know?

Front 10

Quintilian's focus on character

Back 10

places focus on the character of the person presenting, rather than on establishing the truth of the content. Had lots of exceptions (such as a lawyer defending someone guilty), but acknowledged that character problems were present and important

Front 11

Burke's dramatistic approach

Back 11

Burke - considered to be the most influential rhetorical scholar of the modern era.
His approach - emphasizes the performance aspect of persuasion,

Front 12

Pentad

Back 12

part of Burke's dramatistic approach
1. Act - description of what takes place
2. Scene - context of the act
3. Agent - the person presenting
4. Agency - the means or instruments of accomplishing the act
5. Purpose
Usually use one primary element of pentad and one secondary. This pair is called a ratio. There are 20.

Front 13

identification

Back 13

focuses on establishing those things that are common among us

Front 14

rational world paradigm

Back 14

assumes people are essentially rational and base their decisions on the quality of arguments and evidence

Front 15

narrative paradigm

Back 15

challenges the idea that rhetorical arguments must use arguments and logic, and instead suggests that we can understand behavior through story and narratives. Casts a persuasive event in narrative terms. Believes that the drama or story is the most powerful and pervasive metaphor that humans can use to persuade.
Requires coherence and fidelity to work.

Front 16

coherence

Back 16

the way a narrative hangs together and thus has meaning or impact. Consistency.

Front 17

fidelity

Back 17

how true a story appears to an audience based on artistic values. Realism.
Must have logic of good reasons.

Front 18

visual rhetoric

Back 18

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