Personality Traits

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Psychographics

Back 1

In marketing, lifestyle are named Blank, which include consumers'activities, interests, and opinions.

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Behavioral data

Back 2

Is evidence-based; it can be determined from direct questioning or observation.

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Cognitive factors

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Are abstract that "reside" in the consumer's mind, can be determined only through psychological and attitudinal questioning, and generally have no single, universal definitions.

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Consumer-intrinsic factors, such as age, gender, marital status, income, and education.

Consumption-based factors, such as the quantity of product purchase, frequency of leisure activities, or frequency of buying a given product.

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Bahavioral data is consists of?

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Consumer intrinsic factors, such as personality traits, cultural values, and attitudes towards politics and social issues.

Consumption-specific attitudes and preferences, such as the benifits sought in products and attitudes regarding shopping.

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Cognitive factors are consists of?

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Demographic segmentation

Back 6

Devides consumers according to age, gender, ethnicity, income and wealth, occupation, marital status, household type and size, and geographical location.

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Market segmentation

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Is the process of dividing a market into subsets of consumers with common needs or characteristics.

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Targeting

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Consists of selecting the segments that the company views as prospective customers and pursuing them.

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Positioning

Back 9

Is the process by which a company creates a distinct image and identity for its products, services, and brands in consumers mind.

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Market segmentation, strategic targeting, and product or service positioning

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are the key elements of marketing consumer goods and services.

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Segmentation research

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Marketers use blank to identify the most appropriate media in which to place advertisements.

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Identifiable, sizeable, stable and growing, reachable and congruent with marketer's objective and resources.

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A market segment must be?

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Identifiable

Back 13

Marketers divide consumers into seperate segments on the basis of common or shared needs by using demographics, lifestyle, and other factors named "bases for segmentation"

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Stable and growing

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Most marketers prefer to target consumer segments that are relatively stable in terms of lifestyles and consumption patterns ( and are also likely to grow larger and more viable in the future).

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Fickle

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Segments that are unpredictable

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Reachable

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Marketers must be able to communicate with its consumers effectively and economically.

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Green consumers

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Blank consumers are attractive prospects for many products and marketers have explored targeting them.

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Environmental activities

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"green" enthusiasts and people who adopt lifestyles focused on health and sustainability.

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Organic eaters

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Concerned about sustaining their own health and not so much about sustaining the planet.

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Economizers

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Experimenting with buying eco friendly products in order to save money.

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True greens

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Persons who have adopted environmentally friendly behaviors.

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Donor Greens

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These individual feel guilty about their lack of environmentally sound buying behavior, and sometimes consider environmental impacts when purchasing products.

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Learning Greens

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These persons are still learning about environmental issues, but not actively engaged in ecological causes.

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Non-Greens

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People who do not care about wildlife or environmental issues.

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Vals™

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An acronym for "values and lifestyles".

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Product or service

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The features,designs,brands,and packaging offered, along with post purchase benefits such warranties and return policies.

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Price

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The list price, including discounts, allowances, and payment methods.

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Place

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the distribution of product or service through stores and other outlets.

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Promotion

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The advertising, sales promotion, public relation, and sales efforts designed to build awareness of and demand for the product or service.

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Social marketing concept

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Requires marketers to fulfill the needs of the target audience in ways that improve, preserve, and enhance Society's well-being while simultaneously meeting their business objectives.

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Customer value

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Is the ratio between costumers' percieve benifits (economic, functional, and psychological)

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Customer satisfaction

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Refers to customer's perception of the performance of the product or service in relation to their expectations.

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Customer retention

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Involves turning individual consumer transactions in to long term costumer relationship by making it in the best interests of costumers to stay with the company rather than switch to other firm.

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Emotional bonds

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Represent a customer's high level of personal commitment and attachment to the company.

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Transactional bonds

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Are the mechanics and structures that facilitate exchanges between consumer and sellers.

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Social media

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Include means of interaction among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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Lifestyle advertising

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That is adopting the look and feel of the images consumers find most compelling—the ones they shoot themselves.

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Adaptation

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The merchants purchase recommendations match one's needs; one is enabled to order products that are tailor made; personalized advertisements and promotions; feeling like a unique and valued customer.

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Nurturing

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Recieving reminders about making purchase; providing relevant information for one's purchases; acknowledgement of appreciating one's business; making an effort to increase business with the customer; cultivating relationship with the customer.

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Commitment

Back 40

Delivering goods on time responding to problems encountered; customer friendly return policies; taking good care of customers.