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23 Cards in this Set
- Front
- Back
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Types of participans
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Competitors, Fitness participants, nature participants
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Team identification & sponsorship
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Fans support a team's sponsors because view it as consistent with goals and values of the team
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Demand determinants *
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1) Consumer preferences
2) Income 3) Price of good 4) Price of other goods |
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Ticket prices are set by team management. If price increases...
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Income effect: Purchasing power reduced
Substitution effect: naturally try to substitute for something that is cheaper |
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What influences attendance more than ticket prices?
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Facility comforts, venue and parking access
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If teams allegiance is not geographically based, identity associated with..
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Logos and colors
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Consumer-theory model of attendance determinants
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1) Consumer preferences
2) Economic determinants 3) Quality of viewing (timing of events, ect.) 4) Contest characteristics (between rivals you want to see) 5) Supply capacity Im going to a game cuz I can and its cheap and i got some nice seats and i wanna see them get beat and i can kick out my feet |
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Motives for watching sports on TV
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1) Fanship
2) Learning 3) Release 4) Companionship (watching to hang out) 5) Filler (watching to fill time) |
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Loyalty
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Loyalty to player, team, league, or sport
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Hunt, Bristol & Bradshaw's classification scheme for motivation
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1) Temporary
2) Local 3) Devoted 4) Fanatical 5) Dysfunstional |
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Temporary motivation
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-"fan" not part of self identification
-BIRGing motivation -CORFing |
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Local
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-Identifies with geographic area
-Devotion leaves with displacement |
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Devoted
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-Increased degree of attachment
-"fan" closer part of a sense of self -Not most critical or central part of self-definition |
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Fanatical
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-Important part of self identification
-Other things may be more important -Engages in behaviour beyond a normal devoted fan -Behaviour accepted by significant others |
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Dysfunctional
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-Being a fan primary method of self identification
-May engage in violent or disruptive behaviour -Identification interferes with normal life |
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Sensation seeking
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-Will follow sports that are exciting
-Thrill seeking, experience seeking, disinhibition, bored easily -Seek out intense experiences and may take risks to do so |
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Issues regarding fans
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-Fan support and ticket prices
-Allegiance -Canada-US differences in hockey -Gender differences -Displacement |
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Fan support and ticket prices
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-Ticket prices have gone up
-Marginal revenue productivity theory states that salaries will only increase if: -MP increases (they become more productive) -MR increases (Fans increase willingness to pay) |
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Who drives players salaries?
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FANS! WOOO!
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Allegiance
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-Social identity and group norms
-Purchase intentions -Brand loyalty -Brand communities |
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Canada-US differences in hockey *
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-More positive impact of violence and fighting on US attendance
-Canadian fans value quality of opponent more that US fans -US fans attend to see best players, canadian fans attend to see best teams |
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Gender differences
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-Men prefer combative sports
-women as likely to self-identify as aport fans, but not as important to self-identity -men spend more time discussing sport |
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Displacement
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-Fans feeling left out of process
-Marginalization of 'traditional' fans -Seeking new fans at expense of established fans -'corporatization' of the entertainment product (conspicuous consumption) |
