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9 Cards in this Set

  • Front
  • Back
What is perception?
Process by which people select, organize, interpret, retrieve and respond to info from the world around them
What is Bruner's model of perception?
Encounter unfamiliar target

Openness to the target's cues


Familiar cues are encountered


Target is then categorized


Cue selectivity


Categorization strengthened

What are some basic biases in perception?
Primacy Effect

Recency Effect


Central Traits


Projection


Stereotyping


Halo Effect


Self-Fulfilling Prophecy

What is attribution?
The process by which we assign causes or motives to explain people's behaviour
What are the 3 attribution cues?
1) Consistency (do they do it often?)

2) Consensus (does everyone do it?)


3) Distinctiveness (in many situations, or just one?)

What is the fundamental attribution error?
Tendency to overemphasize dispositional explanations for behaviour at the expense of situational explanations
What is the actor-observer effect?
Propensity for actors and observers to view cause of actor's behaviour differently
What is the self-serving bias?
Tendency to take credit for successful outcomes and to deny responsibility for failrues
What are some advantages of a diverse workforce?
Cost, resource-acquisition, marketing, creativity, problem solving, system flexibility