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3 Cards in this Set
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Company Case
Pegasus Airlines: Delighting A New Type of Traveling Customer Questions for Discussion 1. Give examples of needs, wants, and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices? Needs: On-time flight and arrival Low price ticket Food in the airplane Wants: No delays Affordable tickets with good services from staff Good-tasting food in the airplane Demands: Refunds for delays Good amenities Discounts on food Pegasus airlines cater the needs, wants and demands of their customers in the best way they can. They know the changing demands of their customers and they are adapting to it. They are finding new ways in order to serve their customers according to their wants without sacrificing their demand for profit. They always put their customers first through different premiums a customer may gain with Pegasus airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? Ticket prices If customers book early (60+ days) they receive further savings while those who book later pay the maximum current fare offered by competitors. Customers can receive information about their tickets through email or SMS. Credit/Loyalty cards Offers customers a range of benefits including insurance rate reductions Customer service experience Pegasus airlines provides exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get discount. Pegasus Flying Café Offers a range of refreshments and catering options for a small additional charge 10% discount to passengers on international flights who order their in-flight meals 48 hours in advance Because of these products and services they offer, they get customer value which means more loyal customers in the future. Company Case Pegasus Airlines: Delighting A New Type of Traveling Customer Questions for Discussion 1. Give examples of needs, wants, and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices? Needs: On-time flight and arrival Low price ticket Food in the airplane Wants: No delays Affordable tickets with good services from staff Good-tasting food in the airplane Demands: Refunds for delays Good amenities Discounts on food Pegasus airlines cater the needs, wants and demands of their customers in the best way they can. They know the changing demands of their customers and they are adapting to it. They are finding new ways in order to serve their customers according to their wants without sacrificing their demand for profit. They always put their customers first through different premiums a customer may gain with Pegasus airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? Ticket prices If customers book early (60+ days) they receive further savings while those who book later pay the maximum current fare offered by competitors. Customers can receive information about their tickets through email or SMS. Credit/Loyalty cards Offers customers a range of benefits including insurance rate reductions Customer service experience Pegasus airlines provides exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get discount. Pegasus Flying Café Offers a range of refreshments and catering options for a small additional charge 10% discount to passengers on international flights who order their in-flight meals 48 hours in advance Because of these products and services they offer, they get customer value which means more loyal customers in the future. |
Company Case
Pegasus Airlines: Delighting A New Type of Traveling Customer Questions for Discussion 1. Give examples of needs, wants, and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices? Needs: On-time flight and arrival Low price ticket Food in the airplane Wants: No delays Affordable tickets with good services from staff Good-tasting food in the airplane Demands: Refunds for delays Good amenities Discounts on food Pegasus airlines cater the needs, wants and demands of their customers in the best way they can. They know the changing demands of their customers and they are adapting to it. They are finding new ways in order to serve their customers according to their wants without sacrificing their demand for profit. They always put their customers first through different premiums a customer may gain with Pegasus airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? Ticket prices If customers book early (60+ days) they receive further savings while those who book later pay the maximum current fare offered by competitors. Customers can receive information about their tickets through email or SMS. Credit/Loyalty cards Offers customers a range of benefits including insurance rate reductions Customer service experience Pegasus airlines provides exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get discount. Pegasus Flying Café Offers a range of refreshments and catering options for a small additional charge 10% discount to passengers on international flights who order their in-flight meals 48 hours in advance Because of these products and services they offer, they get customer value which means more loyal customers in the future. |
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