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21 Cards in this Set

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Compliance

This is when individuals may go along with the group in order to gain their approval or avoid disapproval. In order to fit in, which is seen as desirable so motivates conformity. Leads to public change not private change.

everyone thinks that so i say too

Internalisation

Individuals may go along with the group because of an acceptance of their views. The individual believes the group's views and think they are correct. They are adopted and internalised. Internalisation will lead to both public and private attitude change.

must be right bc everyone thinks it

Identification

A form of influence where an individual adopts and attitude or behaviour because they want to be associated with that particular person or group. By adopting the groups/persons attitudes and behaviours they feel more part of it. Individual accepts the attitudes and behaviours as correct (internalisation), but purpose is to be accepted and fit in (compliance).

a youtuber i want to be like thinks this so it must be right

Normative Social Influence

Refers to instances where someone conforms in order to fit in and gain approval or avoid disapproval from other members.


LEADS TO COMPLIANCE

want to do whats normal

Informational Social Influence

This refers to instances where people conform because they are uncertain about what to do in a particular situation, so they look to others for guidance.


LEADS TO INTERNALISATION

need info

Obedience-Agency Theory




Agentic state

We are acting as agents, behaving on behalf of an external authority (doing as we are told), As such, we feel less responsible for our actions.

spy ninja crap makes us feel better

Obedience-Agency Theory



Autonomous state

Opposite to agentic state, where we do not follow orders and think for ourselves

automatically thinking of consequences

Obedience-Agency Theory




Agentic shift

People may start in an autonomous state (thinking for themselves), but then become obedient and enter and agentic state.

ch-ch-ch-changing, it's not my fault

Legitimate Authority

We recognise the authority of people like police, doctors, teachers etc. These are examples of legitimate authorities who are given the right to tell us what to do. Comes from having a DEFINED SOCIAL ROLE that people respect-usually as it implies knowledge or legal power

they lookin important

Minority influence

A form of social influence where members of the majority group change their beliefs as a result of their exposure to persuasive minority.

though she be small, she be fierce

Social Change

When a whole society adopts a new belief or way of behaving, which then becomes widely accepted as the norm. Occurs gradually over time and is when a minority viewpoint eventually becomes majority opinion.

suffragettes

Social Change


1)Drawing attention to the issue

If we are exposed to the views of a minority then this draws our attention to it. If their view is different this causes a conflict which we want to reduce.

hi what about the Antarctic animals they are getting warmer

Social Change


2)Cognitive Conflict

Minority creates conflict between what majority group members currently believe and the position advocated by the minority. This means that majority members think more deeply about what is being challenged.

why don't u care about the animals being killed

Social Change


3)Consistency of position

Research on minority influence has established that minorities tend to be more influential when they express arguments consistently.

don't stop talking about the animals

Social Change


4)Augmentation principle

If minority seen as willing to suffer for their views they are seen as committed and so taken more seriously by others. If willing to take consequences of their views, impact is increased. Risks abuse and media attention, sometimes imprisonment or death.

gonna go to antarctic to prove point, how crazy

Social Change


5)Snowball effect

Minority influence initially has relatively small effect but this then spreads more widely as more and more people consider the issues which are being promoted, until it reaches 'tipping point', leads to wide scale social change

literal ice berg tipping point- everyone starts to



Social Change


6)Social Cryptomnesia

People have memory that change has happened but don't remember how it happened. They don't have memory of the events that led to change

how did this happen

Social change through majority

Social norms interventions-to communicate to target population what the actual norm is concerning a particular behaviour.

how i met your mother

Misperception

Gap between between perceived and actual norm

Perceived norm

What people think others believe and do

Actual norm

Their real beliefs and actions