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10 Cards in this Set

  • Front
  • Back
Definition of Communication?
"The transmission of messages from one person to another so that they can be acted upon".
Shannon-Weaver (1947) - Model of Communication
Thought/Construct/Message

Encoding

Transmission / Channel

Decoder

Receiver

with feedback loop in reverse
What affects the message?
Noise

anything that confuses, diminishes or interferes with communication.
CODING PROCESS is very important.

Five principles for coding messages accurately.

What are they?
Relevancy

Simplicity

Organisation (intro, conclusion, series of points)

Repetition

Focus
Lengel - Daft: MEDIA RICHNESS Hierarchy

Four levels. What are they?
Face To Face Communication

Spoken Communication - Electronically transmitted

Personally Addressed Written Communication

Impersonal Written Communication - suitable to address many
QUALITY OF INFORMATION.

Depends on 4 criteria. What are they?

RTQR.
Reliability - be accurate

Timeliness - only useful if available in time

Quantity - too much information can swamp/hide

Relevance - decide what information is essential
Types of Communication:

What is vertical communication?
Downward:

* Instructions
* Objectives, Values, Culture
* News

Upward:

* Reporting
* Requests for Resources
Types of Communication:

What is horizontal communication?
Exchanging tasked based ideas and information.

Adjusting plans to suit mutual need.
Characteristics of Formal Communication
The more formal the communication, the greater the need for complete accuracy.

The more formal the less flexible and responsive it tends to be.
Effective Communcation

the 4 rights
Right Message......to the....

Right People......in the....

Right Way......at the...

Right Time......(and is acted upon!)