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32 Cards in this Set
- Front
- Back
- 3rd side (hint)
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An internal state of tensio experienced as a discrepancy between the current state and an ideal or desired state. |
Needs |
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What are the type of needs? |
1. Social Needs 2. Functional Needs 3. Personal Needs 4. Symbolic Needs 5. Hedonic Needs |
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It also affect motivation and behavior. Consumers want to understand the world themselves and see some structure in it. |
Needs for cognition and stimulation |
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A needs that motivates the search for offerings that solve consumption-related problems |
Functional Needs |
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A need that related to the meaning of our consumption behaviors to ourselves and to others. That is, how we perceive ourselves and how we perceived by others. |
Symbolic needs |
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A need that relates to sensory pleasure |
Henodic Needs |
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What are the 4 Characteristic of Needs |
1. Need can be internally or externally activated 2. Need satisfaction is dynamic 3. Need exist in a hierarchy 4. Needs can conflict |
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Although many needs are internally activated, some needs can be externally cued. |
Needs can be internally or externally activated |
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Need are never permanent satisfaction;satisfaction is only temporary |
Need satisfaction is dynamic |
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Although several needs may be activated at any one time, some assume more importance than others. |
Needs exist in a hierarchy |
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Type of Need can Conflict |
1. Approach-avoidance conflict 2. Approach-approach conflict 3. Avoidance-avoindance conflict |
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Fullfil one need but fails to fulfill another |
Approach- avoidance conflict |
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Each can satisfy an important but different need -must choose between 2 or more |
Approach-approach conflict |
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Neither can satisfy an important but different need |
Avoidance-avoidance conflict |
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Outcome that we would like to achieve |
Goals |
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Consumers vary on how much effort they want to exert to achieve a goal |
Goals and Effort |
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2 type of goals |
1.Promotion-focused Goal 2. Prevention-focused Goal |
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Act in a ways to achieve positive outcomes |
Promotion-focused Goal |
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Act in a ways that avoid negative outcomes |
Prevention-Focused Goal |
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A theory of emotion |
appraisal theory |
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Consumers use to regulated thoughts,feelings, and behaviors |
Self-control |
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Outcome of decision making effort that results in mental resources being exhausted |
Ego Depletion |
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The extent to which consumer anticipates negative consequences of an action |
Perceived Risk |
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Perceived risk |
1. when the offering is new 2. when the offering has a high price 3. when the offering is technoligically complex 4. when brands differ fairly substantially in quality and might cause the consumer to make an inferior choice 5. when the consumer has little confidence or experience in evaluating the offering 6. when the opinions of others are important, and the consumer arw likely to be judged on the basis of acquisition, usage or disposition decision and generally 7. when little information is available about the offering |
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What are the Type of Perceived Risk |
1. Performance Risk 2. Financial Risk 3. Physical(or safety) Risk 4. Social Risk 5. Psychological Risk 6. Time risk |
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Reflect uncertainty about whether the product or service will perform as expected. |
Performance Risk |
P. R |
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Higher if an offering is expensivw, such as the cost of buying a home |
Financial Risk |
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Refers to the potential harm a product or service might pose to ones safety |
Physical Risk |
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The potential harm to ones social standing that may arise from buying, usinh or disposing an offering. |
Social Risk |
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Reflect consumers concern about the extent to which a product or service fits with the way they perceive themselves. |
Psychological Risk |
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Reflect uncertainties about the length of time that must be invented in byuing, using or disposing the product or services. |
Time Risk |
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hhhh |
montesquieu |
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