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15 Cards in this Set
- Front
- Back
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Define "Operations strategy"
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The means by which operations implements the firm's corporate strategy and helps to build a customer-driven firm.
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What are the 3 considerations involved in developing a corporate strategy?
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1. Monitoring and adapting to the env't
2. Identifying and developing core competencies 3. Developing the firm's core processes |
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Define "core competencies"
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The unique resources and strengths that an organization's mgmt considers when formulating strategy.
Determine the firm's core processes |
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What are the 4 core competencies?
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1. Workforce
2. Facilities 3. Market and Financial Know-How 4. Systems and Technology |
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Define "competitive priorities"
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The critical dimensions that a process or value chain must possess to satisfy its internal or external customers, both now and in the future
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Define "competitive capabilities"
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The cost, quality, time, and flexibility dimensions that a process or value chain actually possesses and is able to deliver.
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What are the 4 groups of competitive dimensions?
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1. Cost
2. Quality 3. Time 4. Flexibility |
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What are the 9 broad competitive dimensions (within the 4 groups)?
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Cost- 1. Low-cost operations
Quality- 2. Top Quality 3. Consistent delivery Time- 4. Delivery speed 5. On-time delivery 6. Development speed Flex- 7. Customization 8. Variety 9. Volume flexibility |
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Define "order winner"
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A criterion customers use to differentiate the services or products of one from from those of another.
(differentiating feature) |
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Define "order qualifier"
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A demonstrated level of performance of an order winner that is required for a firm to do business in a particular market segment.
(necessary feature) |
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What are the 4 features of a service package?
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1. Supporting Facility
2. Facilitating Goods 3. Explicit Services 4. Implicit Services |
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What are the 4 stages of the development process?
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1. Design
2. Analysis 3. Development 4. Full Launch |
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What are the 2 parts of market analysis?
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-market segmentation
-needs assessment |
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What is concurrent engineering?
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brings product engineers, process engineers, marketers, buyers, information specialists, quality specialists, and suppliers together to design a product and the processes that will meet customer expectations.
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What are 2 effective global strategies?
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1. Strategic alliances
(a) collaborative efforts (b) joint ventures (c) technology licensing 2. Locating abroad |
