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28 Cards in this Set
- Front
- Back
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an appeal to an audience's sense of identity, their self-interest, their emotions.
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pathos
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an appeal to an audience's sense of identity, their self-interest, their emotions.
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logos
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refers to the trustworthiness or credibility of the writer or speaker. Ethos is often conveyed through tone and style of the message and through the way the writer or speaker refers to differing views. It can also be affected by the writer's reputation as it exists independently from the message--his or her expertise in the field, his or her previous record or integrity, and so forth. The impact of ethos is often called the argument's 'ethical appeal' or the 'appeal from credibility.'
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ethos
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the art of speaking or writing effectively
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rhetoric
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ethos, pathos, logos
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Aristotle's appeals
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Invention, Arrangements, Style, Memory, Delivery
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Cicero's Canons
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the search for persuasive ways to present information and formulate arguments - Deduction and Induction
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Invention
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the organization of the parts of a presentation to ensure that all the means of persuasion are present and properly disposed
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Arrangements
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the use of correct, appropriate, and remarkable language throughout the speech
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Style
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the use of mnemonics and practice practice practice
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Memory
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presenting the message with effective gestures and vocal modulation
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Delivery
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Attention Step, Need Step, Satisfaction Step, Visualization Step, Action Step, Conclusion
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Monroe's motivated Sequence
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Get the attention or your audience. This can be done with a detailed story, shocking example, dramatic statistic, quote, etc. This is part or your introduction (in addition to stating your thesis, giving a preview of your main points, mentioning your credibility, and telling your audience why the topic is of concern to them).
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attention step
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Show the problem exists, that it is a significant problem, and that it won't go away by itself. Document your statements with statistics, ex
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Need Step
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Offer solutions for the problem you have shown exists in the Need Step. These are solutions that the government or society as a whole can implement. You must satisfy the need.
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Satisfaction Step
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Tell us what will happen if we don't do something about the problem. Be graphic.
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Visualization Step
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Offer alternatives to your audience that they can do personally to help solve the problem you have shown exists. Again, be very specific and very realistic.
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Action Step
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Motivate us to get out and do something! Wrap up loose ends by giving a review of points and restating your thesis, and then conclude the speech.
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Conclusion
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Envoking Fear, Guilt, Sadness, Shame, Anger
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Evoking Negative Emotions
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Happiness/Joy, Pride, Relief, Hope, Compassion
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Evoking Positive Emotions
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perception that the audience forms of a speaker who they believe understands them, empathizes with them, and is responsive to them
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goodwill
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Audience Analysis, Empathy, Responsiveness
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Establishing Good Will
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Encyclopedias, Dictionaries, and Almanacs/Stat notebooks
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General Sources
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newspapers and periodicals.
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detailed sources
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Authority, Verifiability, Timeliness, Relevance, Bias, Orderliness, Clarity, Validitity
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Evaluating Online Source
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Do your homework. Based on your research, prepare a list of questions about the organization and the job, Rehearse the interview, Dress for success, Plan to arrive on time, Bring supplies
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Preping for an Interview
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Use active listening, Think before answering, Be enthusiastic, Ask questions, Avoid discussing salary and benefits
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Success in an interview
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public, propositional, purposive, problem-saving, pragmatic, poetic, powerful
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7 ps of rhetoric
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