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10 Cards in this Set
- Front
- Back
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Bangwagon |
Advertisers make it seem that everyone is buying this product, so you feel that you should buy it too. |
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Search term |
A single word or short phrase used in a database search. |
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Persuasion |
The act or skill of causing someone to do or believe something. |
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Testimonial |
Advertisers use celebrities and regular people to endorse products. |
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Hypothesize |
To propose an explanation for something or make a guess. |
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facts and figures
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Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
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advertising
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The use of print, graphics, or videos to persuade people to buy a product or use a service.
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audience
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The intended reader of specific types of texts or the viewers of a program or performance
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rhetorical
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The language a writer or speaker uses to persuade an audience.
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media
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The various means of mass communication such as radio, TV, newspapers, and magazines.
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