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9 Cards in this Set
- Front
- Back
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what is a naturalistic observation? |
Where the researcher makes no attempt to intervene and manipulate behavior, instead observes behavior in its natural setting. |
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advantage of a naturalistic observation... |
High external validity due to the natural environment that encourages natural behavior. |
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disadvantage of a naturalistic observation... |
Could lack internal validity due to chance of observer bias, their view of the situation may be altered by what they're actively looking for. |
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what is a participant observation? |
Participant observations involve the researcher actively participating alongside the subjects of the study. |
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advantage of participant observation... |
As the researcher joins in with the group, they may get access to information/behavior that wouldn't otherwise be gained. |
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disadvantage of participant observation... |
There is potential for subjectivity bias as the p's may subconsciously behave in a way that they believe the researcher wants them to. |
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what is a controlled observation? |
A controlled observation takes place in a laboratory environment, which typically also involves a standardized procedure. |
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advantage of a controlled observation... |
High internal validity due to the level of control implemented by the researchers. |
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disadvantage of a controlled observation... |
Due to the high level of control, the behavior is likely to be unnatural due to the unnatural environment. |
