Newspaper

Front 1

Art

Back 1

any graphic element other than a photo

Front 2

bastard copy

Back 2

type set in a different width than the standard column measure

Front 3

byeline

Back 3

writer's name + credential

Front 4

closed page

Back 4

a page with ads

Front 5

column inch

Back 5

a measure a column wide and one inch down

Front 6

copy map

Back 6

the pattern of legs of a copy in a story

Front 7

cut out

Back 7

silhouette of a photo or portion thereof

Front 8

cutline

Back 8

also called a caption; info about a photo or illustration

Front 9

cutoff rule

Back 9

a line used to seperate elements on a page

Front 10

deck

Back 10

a line of a headline; also a smaller head below a main head

Front 11

display head

Back 11

a jazzed up headline that adds drama or flair to a story

Front 12

drop cap

Back 12

also called initial cap; large capital letter set into the opening paragraph of a special feature

Front 13

dummying

Back 13

sketching out where the elements on a page will go; mapping

Front 14

ears

Back 14

small pieces of info - like the weather- that run in the flag

Front 15

flag

Back 15

also called the nameplate; newspaper's name on page 1

Front 16

folio line

Back 16

a line showing the page number, date, paper's name, etc

Front 17

gutter

Back 17

the white space running vertically between elements on a page

Front 18

half tone

Back 18

a screened black and white photo; the screen breaks the image into dots to that it will print

Front 19

hammer

Back 19

a large headline above a smaller head

Front 20

index

Back 20

a directory of contents

Front 21

headline

Back 21

story's title display type

Front 22

infographic

Back 22

a diagram, chart, map, or list that conveys info pictorially

Front 23

jump head

Back 23

headline treatment reserved for jumped stories

Front 24

jump line

Back 24

a line that tells readers what page a story continues on; also a line that tells readers where a story has jumped from

Front 25

kerning

Back 25

adjusting the space between individual letters

Front 26

kicker

Back 26

a smaller headline above a main head

Front 27

leading

Back 27

the vertical space between lines of type

Front 28

logo

Back 28

a small boxed title used for labeling special stories or series

Front 29

mast head

Back 29

the box that holds publication and contact information

Front 30

mug shot

Back 30

head shot

Front 31

open page

Back 31

a page with no ads

Front 32

photo credit line

Back 32

a line giving the photographer's name

Front 33

pica

Back 33

1/6 of an inch

Front 34

point

Back 34

1/72 of an inch

Front 35

pullout quote

Back 35

also called a liftout quote; a quote from a story that's given graphic emphasis

Front 36

raw wrap (dutch wrap)

Back 36

headline that fails to cover all the text below (usually a bad idea unless there's onl one story on a page)

Front 37

refer

Back 37

a brief reference to a related story elsewhere on a paper

Front 38

reverse type

Back 38

a white type set on a dark background

Front 39

sidebar

Back 39

a related story, often boxed, that accompanies the main story

Front 40

rule/border

Back 40

a line or decorated line, usually measured in points

Front 41

sidesaddle head

Back 41

a headline that runds to the side of a story

Front 42

sig

Back 42

essentially a logo

Front 43

slammer

Back 43

a two-part headline that used a boldface word or phrase to lead into a contrasting main headline

Front 44

standing head

Back 44

a label head for an element that routinely shows up in a paper

Front 45

story count

Back 45

number of stories on a page

Front 46

subhead

Back 46

a boldface line of type used to organize the story and break up gray text

Front 47

teaser

Back 47

also called promos or skyboxes; promote stories inside a paper

Front 48

tombstoning

Back 48

also called bumping heads; two headlines directly adjacent to each other

Front 49

tracking

Back 49

the horizontal space between letters and words; generally goes from condensed to expanded

Front 50

tripod

Back 50

two part head the beings with a large, bold-face head that reads into a two deck smaller headline

Front 51

leg

Back 51

column of type

Front 52

balance

Back 52

means the visual weight of the elements on a page are equally distributed

Front 53

visual weight

Back 53

the illusion of an objects physical weight

Front 54

symmetrical/formal balance

Back 54

the elements are mirrored either top or bottom or side to side

Front 55

asymmetrical/informal balance

Back 55

elements are not mirrored but weights are equally distributed

Front 56

emphasis

Back 56

reflects the principle that the most important element should be the most prominent, the second most important the second most prominent and so on

Front 57

contrast

Back 57

distinguishes between elements on a page by calling attention to their differences

Front 58

benefits of emphasis

Back 58

simplifies the readers' task of organizing info, helps readers select the essential info quickly, providing them with visual interest

Front 59

determine emphasis

Back 59

designer must determine what the most important piece of information is and visually stress that information

Front 60

techniques to establish emphasis

Back 60

make an element the biggest, boldest, or brightest; use typographical device, us a drop shadow, set an element at an angle, etc

Front 61

methods to achieve contrast

Back 61

use different colors, fonts, sizes, weights, etc

Front 62

repetition

Back 62

used to create unity and rhythm, repeating elements

Front 63

gestalt

Back 63

how a design transcends its parts to create a unified whole

Front 64

creating effective flow

Back 64

must thoroughly understand the message you want to communicate; analyze the graphics available to support the message; establish the visual order that best communicates that message

Front 65

visual flow

Back 65

the order in which viewers looks at the images and graphics on a page

Front 66

verbal flow

Back 66

the order in which viewers reads the text on a page

Front 67

enhance verbal flow

Back 67

place headlines near articles, coose legible typeface and use it consistently, use the same typographical template from page to page, make sure column widths enhance legibility, make sure leading enhances legibility, keep related elements near each other

Front 68

design revolution; social forces

Back 68

moved from a text-based to an image based society

Front 69

design revolution; economic forces

Back 69

technology has made graphics, pagination, color more affordable

Front 70

design revolution; technology

Back 70

desktop publishing has democratized design and publishing

Front 71

Bauhaus

Back 71

emphasizes rationality, function, understatement, and formality

Front 72

Push Pin

Back 72

emphasizes irrationality, decoration, overstatement, and expressiveness

Front 73

principles of design

Back 73

balance, contrast, focus, proportion, unity

Front 74

alignment

Back 74

grouping and organizing elements on a page by having them on the same horizontal or vertical line

Front 75

grids

Back 75

work with single and multiple page formats, simplify the layout decision-making process, ensure consistency