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42 Cards in this Set
- Front
- Back
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Where are conversations taking place?
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Blogs
Anywhere they can Interact Forums |
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Why use new media?
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Build relationships
reinforces brand builds truest differeentiates people focused media |
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what has the biggest impact?
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brand evangelism, community, social media
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how can you learn from your customers?
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by listening
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groundswell reasons?
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listening, talking with customers, energizing customers, help support customers, embracing customers
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instead of research
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listening
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instead of marketing
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talking
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instead of sales
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energizing
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instead of support
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supporting--allow them to support
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instead of developing
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embracing their ideas
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Technographics Part 1:
CREATORS |
Publishing a blog, web pages, video, audio/music, articles or stories
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Technographics Part 2:
CRITICS |
Post ratings/reviews, comments on blogs, contributes to forums, edits articles
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Technographics Part 3:
COLLECTORS |
Use RSS feeds, adds tags, votes for Web sites
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Technographics Part 4:
JOINERS |
Maintain profile on social networking, visits SN sites
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Technographics Part 5:
SPECTATORS |
Read blogs, watch videos, listen to podcasts, online forums, read customer ratings
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Technographics Part 6:
INACTIVES |
None of these...online but inactive
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Name Five forms of Social Networking
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blogs, forums, video sites, photosharing, wikis
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Name 5 2.0 capabilities
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wikis, widgets, RSS, YouTube, blogs
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Who can do well with social media?
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anyone who draw communities, creates passion in people
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Why blog?
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Conversation
Human Expertise Relationships |
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What are social networking sites?
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Facebook, myspace, linked in
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Advantages of Flickr:
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shows human side of business: go where people network
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social media to do list:
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monitor what people are saying
utilize social media wher it makes sense respond quickly conversation will go on be real |
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common mistakes
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no strategy
talking about stuff to much no plan to reach people blogging only cuz others are letting IT decide tools thinking mass instead of micro |
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social media tips...
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go where customers are
use product people to respond to blogs post valuable info and let them know its there an addition communication not the only listen before speaking be authentic think longterm |
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blogging strategies
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get to know them first
build relationship get to know them provide releavant info ask for participation |
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blogging plan:
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goals/mission
audience authors design content frequency traffic |
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blogging platforms
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typepad
wordpress blogger |
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types of blog posts
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pillar post-long instructional
how to lists case studyies success stories series |
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comments
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do allow them
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promoting a blog
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guest posting
networking advertising social media viral content |
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building traffic
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content plus marketing= traffic
you webite social bookmarking sites social networks |
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tracking
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technorati
google analytics |
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advertising and blogs
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direct and indirect ways to make money
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rss
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real simple syndication
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Myspace
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good for music, bars, younger demo graphic
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linked in
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good for reaching professionals
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groundswell OBJECTIVES
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Talking- spread your messge
Embracing-ideas Listening-research Energizing-let them spread the world Supporting: sharing Talking |
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why use new media?
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Creates opportunities to build relationships
Reinforces branding Differentiates Builds community among people with like interests Builds trust Less disruptive marketing messaging (hopefully!) People-focused media |
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goals for social media?
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Should be one more piece in a set of tools used to engage with customers
Participate by listening first What do you want to do with your customers? Set rules and guidelines Decide who will say what Keep interacting! |
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cost for social media
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?
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POST
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people
objectives strategies techonology |
