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65 Cards in this Set

  • Front
  • Back

Negotiation Theories and Models (6)

Competitive and Coordinative



Competitive and Cooperative


Adversarial and problem-solving



Hard, soft, and principled (Fisher and Ury)



Disruptive and integrative



Functional and developmental

Recognized Patterns of Negotiators



COMPETITIVE

Tries to maximize tangible resource gains for own client within limits of the current dispute- problem



Makes high opening demands and is slow to concede



Uses threats, confrontation, argumentation


Manipulates people and the process



Is not open to persuasion on the substance


Is oriented to quantitative and competitive goals

Recognized Patterns of Negotiators



PROBLEM-SOLVING

Tries to maximize returns for own client including any joint gains available



Focuses on common interests of parties


Tries to understand the merits as objectively as possible


Uses non confrontational debating techniques



Is open to persuasion on the substance



Is oriented to qualitative goals: a fair, wise, durable agreement, efficiently negotiated

Competitive negotiator: defeats the opponent



CHARACTERISTICS

Tough, Clever, Thorough, Articulate,


Unemotional, Demanding, Aggressive,


Unapproachable, Believes the world is scarce of resources, competitive,


and independent transactions

Problem-solver: negotiates not against the opponent, but with the other side



CHARACTERISTICS

Also thorough, Also articulate, Personable, Cooperative, Firm, Principled, Concerned about other sides interests, Committed to fairness and efficiency, Believes there are plenty of resources valued differently, cooperative to meet values, and all one cohesive transaction

Competitive Negotiator



BEHAVIORS


Maximizes own returns



Considers others needs or interests as not legitimate and only important when they conflict their competitive negotiators needs or interests



Views all disputing processes and strategies as equally valuable and useful to achieve own returns


Only cooperates to maximize own returns


Choose strategies like military maneuvers


Presents a strong defense



Tries to control the process to reach own goal



Often a fixed strategy in negotiation: Has decided on their case, not going to budge.


Unbreachable position.



No confusion or indecision.

Problem-solving Negotiator



BEHAVIORS

Maximizes own return within larger time and community context



Considers needs and interests as relevant and legitimate to resolving dispute



Competitive but not antagonistic



Tries to discover and share joint gains available



Concentrates on substance of dispute or decision



Considers negotiation and other voluntary processes as superior to non voluntary methods



Flexible, adaptable to circumstances:


Legitimacy because concentrating on merits. More objective and controllable.



Less dependent on other side giving in.



Recognizes strength through joint gain.

Competitive Negotiator



DOWNSIDE RISKS

Strong bias toward confrontation. Encourages use of coercion and pressure. Hard on relationships. Prone to break-downs. Promotes misinformation and misjudgment.



Guards against responsiveness and openness to opponent, restricting access to jointgain.



Encourages brinkmanship and creates impasses.



Increases difficulty in predicting responses of opponent because it relies on manipulation and confrontation to control process.



Contributes to overestimation of possible return through alternatives because it does not focus on objective analysis of substantive merits as proper standard.



Problem-solving Negotiator



DOWNSIDE RISKS

Strong bias towards cooperation, creating internal pressures to compromise and accommodate.



Avoids strategies that are confrontational because they risk impasse, which is viewed as failure.



Sensitive to other’s perceived interests, increasing vulnerability to deception and manipulation by a competitive opponent.



Increases difficulty of establishing definite aspiration levels and bottom lines becauseof reliance on qualitative goals.



Requires substantial skill and knowledge of process.



Requires strong confidence in own assessment/perception regarding interests/needs of other side.



The more proficient a negotiator becomes under either theory, the more that person will resemble the problem-solving negotiator.



Only this theory satisfies all three standards of a good theory:


Describes realities reasonably:



depends onopponent



Is useful indeveloping strategies:



agreed, in cases



Provides consistently good outcomes:



unless against a competitor

Prisoner's Dilemma

Competitive vs. Competitive:


Worst collective outcome



Competitive vs. Problem-solving:


Better for competitive



Problem-solving vs. Problem-solving: Best collective outcome

Definition of Negotiation

Negotiation is a process by which two or more parties, each with their own goals and perspectives, coordinate areas of interest through concession and compromise to reach agreement and take jointly decided action about areas of common concern in a situation in which neither side has or wants to use complete power.

Approaches to Negotiation

Win-Lose:


I win at all costs, you lose



Lose-Win:


Peace-at-any-price



Win-Win:


Seeking an agreement with a joint gain



Mixed:


Realistic understanding that one party will win more than the other

Interests and Positions

In any negotiation, both parties enter understanding that their interests cannot be achieved without some cooperation from the other party.

Needs

Essential human needs, such as security, affiliation, self-esteem, and recognition are at the base of all negotiations.

Bottom lines and alternatives

Each negotiation has positions where there are better alternatives than the agreement.



Called theBATNA:


Best Alternative to a Negotiated Agreement



Relationship: Power Paradoxes

Power is based on giving:


Providing the other party with concessions makes them dependent on those concessions. Gives power.



To use power is to lose it:


Somewhat paradoxically, when you exercise power you get a gain, perhaps, but lose power because you no longer have that power.



The manipulationof power might have integrative effects:


If power is gained by giving, the other side might give to increase their power at the same time.



An inferior power position might provide a tactical advantage:


If you have nothing to lose, it might make the party with something to lose fearful.

Styles of negotiations

High Agreement /High Trust:


The negotiating parties are allies. Affirm the relationship is utmost goal.



High Agreement /Low Trust:


The parties are bedfellows. Most effective to reaffirm agreement, to determine what the other side wants, to find procedures to work together.



Low Agreement /Low Trust:


These parties are adversaries. Establish own position without making demands, to understand the other’s positions, to acknowledge the responsibility for the problem, and to detail plans of action.


Mixed:


These parties are fence sitters. Get them to decide where they stand and examine the issues.



Low Agreement,High Trust:


These parties are opponents. They need to affirm the relationship, to determine each sides position, and use creative problem solving to reach an outcome.

Stages

Site selection: Can be critical because of advantages/disadvantages.



Negotiation opening:
Can state aposition or be a statement of interest.



Telegraphs what style you will be using.

Principles for managing conflict and


disagreement constructively

Maintain mutual respect



Seek common ground



Deal with disagreement only after choosing an appropriate level of flexibility and involvement

Strategies for managing conflict and
disagreement constructively



Primary Characteristics

Be flexible:


Flexibility



Choose how involved and or aggressive to be with divergent view: Involvement


Nine Strategies for managing conflict and disagreement constructively

Dominate


“Do it my way": Firm and More involved


Smooth


“try it, you will like it”: Firm and middle of the road involvement



Maintain


“Wait”: Firm and less involved



Bargain


“Let’s make a deal”: more involved and middle of the road flexibility


Coexist


“Agree to disagree”: Middle of the road involvement and flexibility



Decide by Rule


“Let’s be fair”: Less involved and Middle of the road flexibility


Collaborate


“Let’s work together”: More involved and Flexible


Release


“Its yours to do”: Middle of the road involvement and flexible


Yield


“I’ll go along”: Less involved and flexible




Process for managing conflict and disagreement constructively



Potential sources of conflict

Information is interpreted differently



Goals appearto be incompatible



Boundaries are violated



Old wounds have not healed



Symptoms are confused with underlying causes.



Process for managing conflict and disagreement constructively



Develop astrategy and an action plan

Mutually agree when to negotiate



Decide how to monitor the process and the costs of not living up to an agreement

Process for managing conflict and disagreement constructively



Implementation- Carry out the plan

Maintain a tone of mutual respect and good will



Monitor results to verify that the agreement is being honored



If not, learn why and take corrective action



Reinforce behavior supporting agreement



Learn from each experience.

True or False?



“Attempts to resolve conflict involve assessing the relative power of the people involved and the relationship between them”

True

True or False?



“Negotiation and mediation are . . . only effective when the people involved are of relatively equal power”

False


True or False?



With large power differences, one person can always exercise their power to get what they want.”

False, good resolutions involve both sides

Do both parties “agree to put aside their power” when agreeing to negotiate?

No, they bring their best arguments.

Part of the definition ofconflict

Struggles over values and scarce resources.

First step to resolving conflicts

See if resources are really as scarce as is the perception.

What steps do you take if the Goal is a win-win negotiation?

Unpack the conflict:


Determine all the components of each issue. Changes single issue conflicts into multipleissue conflicts, which allow people to trade based on the intensity of their preference.



Looking for the reasons that led to the problem



Be the first to make a concession to link issues up for trade-offs: Taking the lead in a negotiation can be very important.

True or False?



“Negotiation is nothing more than a process for reaching an agreement when there are conflicting interests. The basis of negotiation is exchange: each party gains and gives concessions until they reach agreement”

False



We want to ultimately "Enlarge the Pie"



Create mutual gains for both parties by working together


True or False?



“Over dependence on logical persuasion has been the biggest obstacle to effective negotiating.”

False



Logical persuasion works when there is superior knowledge. If you are in a dispute with someone, they clearly do not think that your view of the dispute is superior knowledge.



“An idea thathas to be defended is least likely to change.”

Alternative to logical reasoning:



The exchange strategy

Turn the logical reasoning problem back on the other person



State exactly what you need, let them reason what it costs

Three elements to the exchange strategy

State what youneed.


Ask about and listen carefully to the problems caused by your request.



Find ways to “pay for what you want” or to satisfy the other person’s needs.

Different kinds of currencies to pay for what you want:



Type 1

Anything the influencer can do that will alleviate problems caused by his or her request



Related

Different kinds of currencies to pay for what you want:



Type 2

Anything that has value to the other person other than related to the influencer's request.



Unrelated

True or False?



“The successful negotiation is one that reaches the best agreement – not just any agreement”

False



Don't really know what is the "best" because outcomes are different

Prior to the negotiation

Preparation is key.



“The trick is to acquire all the information concerning the issues involved, even ones you may not deem important at first glance.”

Preparation List

What are your objectives?



Are some objectives more important than others?



What is your ideal settlement?



What are your needs and interests?



What will you accept if you cannot achieve your primary objectives?



Is there a point in which you will decide it is not worth doing the deal?



What concessions are you prepared to make?



Do the same thing for the other side.

Cross culturalissues

Americans tend to be insensitive to other cultures.



Americans also tend to be insensitive in general –race, gender.



Why create conflicts? Instead, build trust.

Clarifying authority

If you are negotiating for someone, clarify that you are allowed to enter into a reasonable settlement.

Put your thoughts on your positions in writing

You will want to look back on it as the negotiation wears on

During the negotiation:



Climate-setting

No small talk,but set the tone of behavior and respect and trust for the whole negotiation.



You are reasonable, willing to discuss anything, will not get bent out of shape, we are here to work together.

Good Negotiators...



Clarify: makesure no misunderstanding



Summarize: summarize important points of agreement and to validate the opinions/statementsof others.



Proposeand seek solutions: once all of the issues are out, take some risk and begin with propositions to address some of the problems or offer the other side to start with proposition.



Ask questions: control the negotiation through getting the other person to speak and be involved.



Actively listen



Put the agreement in writing

True or False?



A negotiation situation is “as attempt by two or more parties to change the terms and conditions of their relationship in a situation in which it is to their mutual benefit, or in which it is impossible to quit the relationship”

False


What do you do when caught by surprise with a negotiation?

Stall

Three criteria to call a negotiation a success

Reaching a favorable solution



Concluding the process in a reasonable amount of time



Ensuring you reach the desired psychological state / relationship

Preparing for Negotiation

Analyze goals



Set your goals



Set the stage



Tactically plan your moves

Step 1: Analyze the issue




Fractionate the issues

Divide into the smallest possible components

Step 1: Analyze the issue



Classify each issue

Win–win: both parties can reach their goals



Win–lose: direct opposition, mostly money



Mix of both



(Allows for application of the exchange theory)

Step 1: Analyze the issue



Identify

Identify opponent needs

Step 1: Analyze the issue




Aspiration Levels

Determineaspiration levels

Step 1: Analyze the issue



Personal relationship desired

Determine future desired relationship

Step 2: Set your goals

Rate the unpacked issues as vital, desirable, or unimportant.



Then you can trade them

Step 3: Set the Stage



Four Aspects

Agenda



Physical Arrangements



Use of negotiating agents



Audience

Step 3: Set the Stage



Agenda

Define terms and issues



Discuss issues requiring a creative solution early



Negotiate the easy issues first to build consensus



Deal with the difficult win-lose issues later

Step 3: Set the Stage



Physical Arrangements

Use your own place if possible, usually



Don’t use the “dirty tricks”

Step 3: Set the Stage



Use of negotiating agents

Never negotiate with the opponent's agent



Agents can be sent with limited authority



Principal can disavow agents’ actions

Step 3: Set the Stage




Audience

For maximum flexibility, no audience should be present




For tough win-lose negotiations, an audience should be present

Step 4: Tactically plan your moves



Opening Demands

Get opponent to state their position first to get info and their aspirations



Make your opening demand your best case (possible) scenario so it is reasonable



Change their aspiration level

Step 4: Tactically plan your moves



Concession pattern

Small concessions on the large issues



Large concessions on the unimportant issues



“Throw aways” you do not care about

Step 4: Tactically plan your moves



Ways to break impasses

Call for a recess



Throw away concession



Make them call their boss

Step 4: Tactically plan your moves



Make opposing negotiator feel good

Prevent them from becoming entrenched



Let them know you understand their problem



Listen and respond



Complement them



Apologize if necessary.