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19 Cards in this Set
- Front
- Back
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Technical Codes |
SCALE - SFX - Camera - Audio - Lighting - Editing |
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Symbolic Codes |
CAMS - Colour - Acting - Mise en Scene - Setting |
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Written Codes |
PS - Printed Language - Spoken Language |
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Form Conventions |
- Three Act Structure - Story Principles |
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Story Conventions |
- Cause and Effect - Structure of Time - Point of View - Character Development |
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Genre Conventions |
- Tropes - Character - Settings - Themes |
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Meaning |
A moment, symbolism or metaphore. |
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Audience Engagement |
- Prior knowledge - Prior experience - Understanding of genre |
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Story |
All the events that contribute to the narrative. |
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Plot |
The order of events that happened on the screen - not necassarily linear. |
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Narrative |
How the story is depicted through the media form. |
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Tangible |
A media product where the audience determines the length of time they engage with it. |
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Intangible |
Media product that has the engagement time detirmined by the author. |
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Ideology |
A system of beliefs, values and attitudes held by an individual, group or society about what is true or important. |
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Nuetral Ideologies |
Media products where the main purpose is to entertain rather than persuade the audience one way or another. |
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Implicit Ideologies |
A subtle communication of views and values. Found in media products where the protagonist and antagonist represent conflicting ideologies. |
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Explicit Ideology |
Narratives that have been constructed to convey a message about a particular issue, value or idea. |
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Institutional Context |
The people who have a role in the construction production and distribution of texts, production companies, distributors, producers, media platforms. - Production house - Theatrical release
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Ideology Catagories |
- Political - Dominant - Cultural |
