Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
23 Cards in this Set
- Front
- Back
|
Alignment
|
relationship of elements in a pattern or grid
|
|
|
Balance
|
determined by how elements are placed on a page
|
|
|
Symmetrical
|
elements of the design are centered or evenly divided horizontally and vertically on a page
|
|
|
Asymmetrical
|
off-center alignment created with an odd mismatched number of elements
|
|
|
Radial
|
elements radiate of swirl out from a center point
|
|
|
Contrast
|
the use o big and small elements, black and white text, squares, and circles
|
|
|
Proximity/Unity
|
placing elements near each other to demonstrate their relationship to each other
|
|
|
Repetition/Consitency
|
repeating some aspect of the design throughout the entire layout
|
|
|
White Space
|
negative or empty space between text and/or graphics
|
|
|
Rule of Thirds
|
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
|
|
|
Optical Center
|
the spot that the eye sees when it first encounters a page, it is slightly above and to the right of the mathematical center of the page
|
|
|
Z-pattern
|
the visual path the eye follows when looking at a printed page
|
|
|
Lines
|
used to organize information, simulate movement, lead the eye, and enhance a design
|
|
|
Shapes
|
used to enhance a publication
|
|
|
Mass
|
used to define size, space, and create an impact
|
|
|
Texture
|
used to convey a "visual" sense of feel
|
|
|
Color
|
can be used to evoke emotion, add/detract attention, or create movement
|
|
|
Calming Colors
|
cool colors such as blue, green, or violet
|
|
|
Exciting Colors
|
warm colors such as red, orange, or orange
|
|
|
Neutral Colors
|
colors such as beige, ivory, taupe, black, gray, or white
|
|
|
Add/Detract Attention
|
make design elements more or less noticeable
|
|
|
Create Movement
|
make some colors stand out while others appear to recede
|
|
|
Lead the Eye
|
lead the reader's eye to certain elements in the design
|
