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7 Cards in this Set
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- Back
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Through sound business strategy, clever marketing and the creation of a signature style, Matthew Williamson has become a significant figure in British fashion. His brand is positioned in the luxury sector of the retail market.
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THE UK luxury market is expected to double in size over the next five years. It's thought that the sector will be worth £12.2 billion in 2017, in comparison to £6.6 billion in 2012. Business of Fashion states that In the UK, London is still the main centre of activity for luxury brands, although a vast majority (81 percent) has locations outside the capital. Notably, Manchester had the strongest sales outside of London, followed closely by Edinburgh.
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In Europe, online sales are expected to rise by 18% to £131.2 billion. The UK is the largest market in Europe, which puts British retailers in a comfortable position as they are expected to account for more than a third (34 per cent) of all online retail sales across the eight European markets surveyed by retailmenot for 2014. Giulio Montemagno, senior vice president at RetailMeNot states the growth is due to " an increase in the frequency of consumers shopping online". This demonstrates a shift in consumer behaviour as, in previous years, e-commerce growth was mainly attributed to
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first time online shoppers. “With such a competitive retail environment it’s more important than ever that retailers look to mobile devices and the web to incentivize shoppers to make purchases online and in-store”.
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Matthew Williamson currently has 4 flagship stores; London, Dubai, Qatar and Bicester. Matthew Williamson takes pride in offering customers private shopping experiences booked through appointments. Matthew Williamson also opened a new store on 14th street in New York City, however, due to the location and high in rent change of rate they were in they were forced to shut down the store and are currently in the stages of re-locating to another part of New York City. A parts from the shutting down of one store, Matthew Williamson is a strong brand amongst the rest of the world.
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He currently has 110 Billion Total Revenue. Julia Carrick, chief executive of Walpole states “Despite the backdrop of the Eurozone crisis and a difficult economic environment, the UK luxury industry remains extremely robust and is forecast to grow significantly in size”.
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Matthew Williamson offer his products both online and in store. His online store consists of sub categories divided into; Dresses
Tops Knitwear Trousers & skirts Coats & jackets Beachwear Bags Scarves Jewellery Fine jewellery Accessories & gifts; rain boots, books, makeup, belts, sunglasses, scarves. Bridal. |
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Matthew Williamson currently produces 4 womens ready-to-wear collections. These are his; Autumn/Winter 2014
Pre Fall 2014 Spring/Summer 2014 Pre Spring 2014 |
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Matthew Williamson Online provides in –store pick up from their London Store as well as international delivery to any country around the world with a worldwide express delivery option. Some of his online stockists include; farfetch, ssense, net-a-porter and the outnet.
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