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17 Cards in this Set
- Front
- Back
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Frequency |
The rate or number of vibrations or signal cycles per second |
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Legal Station ID |
Station identification played on the radio that containa the station call letters and city license |
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Music Sweep |
Several minutes of non-stop music back to back on a radio station |
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Stop Set |
Group or cluster of announcement or commercials |
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Dayparting |
Dividing the day into measurable segments |
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AQH |
Average Quater Hour. Number of persons listening for at least 5 minutes during a 15 mintue period |
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Arbitron |
Company that provides ratings services for the radio industry |
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Shares |
Percentages of station's listeners conpared to the competition. |
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Ratings |
Measurement of tge listeners to a particular station from total available audience in a given radio market. |
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AM and FM |
Amplitude Modulation and Frequency Modulation. AM extends from 540 Khz to 1700Khz. FM extends from 88Mhz to 108Mhz |
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Format |
The type of programming a radio station broadcasts. |
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FCC |
Federal Communications Commission Government agency that regulates all tellecommunications in the U.S. |
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National Association of Broadcasters |
Professional organization for the Radio and Television Broadcast industry |
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Rate Card |
Statement of a station's advertising fees and terms |
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Coverage Area |
Geographic area covered by a radio station's transmitted signal |
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EAS Test |
Emergency Alert System. |
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Demographics |
Audience statistical data pertaining to age, sex, race, and income |
