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15 Cards in this Set

  • Front
  • Back
socialization
The transmission of a culture’s norms, values, attitudes, and behavior patterns needed for competent functioning
Socializing agents
Family, Peers, Community, School, Legal system
Mass media (this is what we all have in common)
media as a unique socializer
1. Media provide inexperienced kids an easy way to learn
2. Media is engaged in the absence of other agents
3. Time with media > time with other agents
4. The goal of media is profit
Assumptions of Media Practice Model
1. Media use is recurrent/cyclic (see next slide graph)
2. Media use is contextualized by “lived experience”
3. Active audience
Elements of the Media Practice Model
Identity
-A sense of who a person is and where they fit in the world
Selection
-The media one attends to
Interaction
-How one experiences and makes a sense of a message
Application
-The way the one incorporate or resists a message
Brown & Schulze Experiment Background
How do race, gender, and fandom effect how older adolescents interpret music videos?
-The “lived experience” is different between genders and between races
-Fandom can influence interpretation of content
Brown & Schulze experiment method
Sample: 186 college students 68 black, 118 white

Procedure
-Watch “Papa Don’t Preach” by Madonna
Explain the meaning of the song
Brown & Schulze experiment results
Black males and females thought the song focuses more on a father/daughter relationship.
White males and females thought the song focuses more on marriage and pregnancy.
Brown & Schulze experiment conclusions
-Historically, because there are cultural differences about teen pregnancy, race and gender position audiences in different ways
-The “lived experience” of these groups impacted the way they interpreted the music
Miller’s Test
1. Patent offensiveness
-By contemporary community standards
2. Prurient appeal
Base morbid or degrading interest in sex
3. SLAPS test
Serious Literacy, Artistic, Political, or Scientific Value
2 Live Crew story
Album “As Nasty As They Wanna Be” – 1989
-The American Family Association thought it met the legal classification for “obscene”
-In a legal battle, U.S. Judge ruled the album obscene and illegal to sell
-2 Live Crew members are arrested after a concert
-A jury later acquitted this charge, saying the songs were not obscene
Dixon & Linz experiment background
-Ifluenced by 2 Live Crew’s story
-How are perceptions of rap music related to components of obscenity law?
-The more sexually explicit a work the less it will be tolerated
Dixon & Linz experiment method
Sample: 89 blacks and 116 whites

Procedure
-Complete questionnaire about knowledge of Black culture and issues racism
-Listen to a song while reading a lyrics
-Ask participant to rate:
-Patent Offensiveness
-Prurient Appeal
-Artistic merit of rap music
Dixon & Linz experiment results
1. Rap lyrics high in sexual explicitness are rated as more patently offensive than equally sexually explicit non- rap music
2. Several cultural factors are important for predicting listener judgments of obscenity
-Rebellious sexual attitudes
-Belief that rap causes societal degradation
Dixon & Linz experiment discussion
1. It could be that rap music primes a racist response.
2. It could also be that aggressive persona of the rap musicians encourage this reaction