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15 Cards in this Set
- Front
- Back
socialization
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The transmission of a culture’s norms, values, attitudes, and behavior patterns needed for competent functioning
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Socializing agents
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Family, Peers, Community, School, Legal system
Mass media (this is what we all have in common) |
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media as a unique socializer
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1. Media provide inexperienced kids an easy way to learn
2. Media is engaged in the absence of other agents 3. Time with media > time with other agents 4. The goal of media is profit |
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Assumptions of Media Practice Model
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1. Media use is recurrent/cyclic (see next slide graph)
2. Media use is contextualized by “lived experience” 3. Active audience |
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Elements of the Media Practice Model
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Identity
-A sense of who a person is and where they fit in the world Selection -The media one attends to Interaction -How one experiences and makes a sense of a message Application -The way the one incorporate or resists a message |
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Brown & Schulze Experiment Background
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How do race, gender, and fandom effect how older adolescents interpret music videos?
-The “lived experience” is different between genders and between races -Fandom can influence interpretation of content |
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Brown & Schulze experiment method
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Sample: 186 college students 68 black, 118 white
Procedure -Watch “Papa Don’t Preach” by Madonna Explain the meaning of the song |
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Brown & Schulze experiment results
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Black males and females thought the song focuses more on a father/daughter relationship.
White males and females thought the song focuses more on marriage and pregnancy. |
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Brown & Schulze experiment conclusions
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-Historically, because there are cultural differences about teen pregnancy, race and gender position audiences in different ways
-The “lived experience” of these groups impacted the way they interpreted the music |
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Miller’s Test
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1. Patent offensiveness
-By contemporary community standards 2. Prurient appeal Base morbid or degrading interest in sex 3. SLAPS test Serious Literacy, Artistic, Political, or Scientific Value |
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2 Live Crew story
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Album “As Nasty As They Wanna Be” – 1989
-The American Family Association thought it met the legal classification for “obscene” -In a legal battle, U.S. Judge ruled the album obscene and illegal to sell -2 Live Crew members are arrested after a concert -A jury later acquitted this charge, saying the songs were not obscene |
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Dixon & Linz experiment background
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-Ifluenced by 2 Live Crew’s story
-How are perceptions of rap music related to components of obscenity law? -The more sexually explicit a work the less it will be tolerated |
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Dixon & Linz experiment method
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Sample: 89 blacks and 116 whites
Procedure -Complete questionnaire about knowledge of Black culture and issues racism -Listen to a song while reading a lyrics -Ask participant to rate: -Patent Offensiveness -Prurient Appeal -Artistic merit of rap music |
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Dixon & Linz experiment results
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1. Rap lyrics high in sexual explicitness are rated as more patently offensive than equally sexually explicit non- rap music
2. Several cultural factors are important for predicting listener judgments of obscenity -Rebellious sexual attitudes -Belief that rap causes societal degradation |
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Dixon & Linz experiment discussion
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1. It could be that rap music primes a racist response.
2. It could also be that aggressive persona of the rap musicians encourage this reaction |