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3 Cards in this Set
- Front
- Back
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new media - website design elements |
convenience choice customization communication cost control |
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multi channel marketing |
reaching the consumer via their channel of choice nova radio leads companies being able to sell and distribute through multiple channels integrates a firms electronic marketing each channel adds utility combines in store and non store formats |
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market space |
digital market space has greater opportunity than the real market space provides utility geographical constraints aren't a big issue |
