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16 Cards in this Set

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  • Back
framing * used on fiction*
the process whereby we organize reality- interpretive framework
- how someone thinks about a topic
- elements of framing- take a general story and interpret it in a certain way

it is language, who speaks, what's already known

create a resource to think about a larger issue
framing example - rape story
progressive language used, woman's victimization central to stories, survivors allowed to speak
textual analysis *used on various genres*
how researchers and students analyze how texts produce potential meanings and what those potential meanings are

draws on understanding of meaning as socially constructed, culture bound

builds on semiotics - sign(image), signified

qualitative analysis beginning with "long preliminary soak" where researcher examines all content to determine patterns of representation

focus on selection, emphasis, tone

seeks to determine most likely meaning in relation to context and presumed audience
textual analysis and framing similarities
both assume meaning is socially constructed and media play key role

both seek to determine meaning of text

both are generally qualitative - they describe patterns

both often applied in news analysis
textual analysis and framing differences
framing might include qualitative analysis (statistics)

framing draws on sociology of news (newsroom) ; origins of American

textual focuses on ideological role of owners/elites; origins are European

text sometimes involves non-fiction/media entertainment
genre analysis
focuses on structure and what is built thru the elements

case study - HBO
3 major elements brought together by genre anaylsis
genre & audience - certain expectations based on what was seen before

genre & industry - format of shows that are different and organizes shows that put out least objectionable content

genre & text - flexi (narrative) - has draws from serials and series
structuralism
a method of deconstructing the text to understand how its underlying structures work to convey meaning
framing * used on fiction*
the process whereby we organize reality- interpretive framework
- how someone thinks about a topic
- elements of framing- take a general story and interpret it in a certain way

it is language, who speaks, what's already known

create a resource to think about a larger issue
framing example - rape story
progressive language used, woman's victimization central to stories, survivors allowed to speak
textual analysis *used on various genres*
how researchers and students analyze how texts produce potential meanings and what those potential meanings are

draws on understanding of meaning as socially constructed, culture bound

builds on semiotics - sign(image), signified

qualitative analysis beginning with "long preliminary soak" where researcher examines all content to determine patterns of representation

focus on selection, emphasis, tone

seeks to determine most likely meaning in relation to context and presumed audience
textual analysis and framing similarities
both assume meaning is socially constructed and media play key role

both seek to determine meaning of text

both are generally qualitative - they describe patterns

both often applied in news analysis
textual analysis and framing differences
framing might include qualitative analysis (statistics)

framing draws on sociology of news (newsroom) ; origins of American

textual focuses on ideological role of owners/elites; origins are European

text sometimes involves non-fiction/media entertainment
genre analysis
focuses on structure and what is built thru the elements

case study - HBO
3 major elements brought together by genre anaylsis
genre & audience - certain expectations based on what was seen before

genre & industry - format of shows that are different and organizes shows that put out least objectionable content

genre & text - flexi (narrative) - has draws from serials and series
structuralism
a method of deconstructing the text to understand how its underlying structures work to convey meaning