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3 Cards in this Set
- Front
- Back
Noncomparative scale |
one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set |
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Continuous rating scale |
Measurement scale that has respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other |
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Itemized rating scale |
Measurement scale having numbers and/or brief descriptions assocated with each category. The categories are ordered in terms of scale position |