Mrkt 3001 - Ch 18

Front 1

choiceboard

Back 1

an interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options

Front 2

Collaborative filtering

Back 2

a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases

Front 3

Personalization

Back 3

the consumer-initiated practice of generating content on a marketer's website that is custom tailored to an individual's specific needs and preferences

Front 4

Permission marketing

Back 4

the solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer

Front 5

Bots

Back 5

electronic shopping agents or robots that comb websites to compare prices and product or service features

Front 6

Web communities

Back 6

websites that allow people to congregate online and exchange views on topics of common interest

Front 7

blog

Back 7

webpage that serves as a publicly accessible personal journal for an individual or organization

Front 8

Spam

Back 8

consists of communications that take the form of electronic junk mail or unsolicited e-mail

Front 9

Viral marketing

Back 9

an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail

Front 10

Dynamic pricing

Back 10

the practice of changing prices for products and services in real time in response to supply and demand conditions

Front 11

Interactive Marketing

Back 11

the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller

Front 12

Cookies

Back 12

computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website

Front 13

cross-channel shopper

Back 13

a consumer who researches offerings online and then purchases them at retail stores

Front 14

customer experience

Back 14

defined as the sum total of the interactions that customer has with a company's website, from the initial look to purchase

Front 15

context

Back 15

refers to a websites aesthetic appeal and functional look and feel reflected in site layout and visual design

Front 16

content

Back 16

all digital information on a website, including the presentation form

Front 17

connection

Back 17

the formal linkages between a company's site and other sites

Front 18

communication

Back 18

the dialogue that unfolds between the website and users

Front 19

commerce

Back 19

website's ability to conduct sales transactions for products and services

Front 20

1) Cost
2) Choice
3) Control
4) Convenience
5) Customization
6) Commercialization

Back 20

six reasons why consumers shop and buy online

Front 21

customization

Back 21

the practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer

Front 22

interactivity and individuality

Back 22

two unique capabilities of internet technology

Front 23

1) context
2) content
3) connection
4) commerce
5) community
6) communication
7) customization

Back 23

seven website design elements that produce customer experience

Front 24

traditional marketplace

Back 24

where buyer and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities (stores and offices) and most tangible objects

Front 25

marketspace

Back 25

and internet-enabled digital environment characterized by �face-to-screen� exchange relationships and electronic images and offerings.

Front 26

1) influence the timing and extent of the buyer-seller interaction and

2) have a say in the kind of products and services they buy, the information they receive, and in some cases, the prices they pay

Back 26

Marketers must also treat customers as individuals and empower them to___?

Front 27

Community

Back 27

The ways that the site enables user-to-user communication

Front 28

(avg. visits per monthly visitor) X (Average time spent per visit)

Back 28

Average time spent per unique visitor

Front 29

buzz

Back 29

a popular term for word-of-mouth behavior in marketspace.

Front 30

Transactional websites

Back 30

are essentially electronic storefronts. They focus principally on converting an online browser into an online, catalog, or in-store buyer using the website design elements described earlier

Front 31

Promotional websites

Back 31

advertise and promote a company�s products and services and provide information on how items can be used and where they can be purchased.

Front 32

channel conflict

Back 32

the potential harm to trade relationships with their retailing intermediaries

Front 33

1) The desire to compare products among different retailers

2) The need for more information than is available in stores

3) The ease of comparing their options w/o having to trek to to multiple retail locations

Back 33

Reasons for cross channel shopping