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7 Cards in this Set
- Front
- Back
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environment for global business(4)
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technological
political economic cultural |
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high context culture
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establish social trust first(japanese)
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low context culture
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get down to business first (german)
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High context vs low context
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difference in orientation toward time and interpersonal space
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individualistic
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i and me cultures
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collectivists
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we and us cultures
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approaches to international business
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exporting
licensing trading companies countertrading joint ventures |
