Motion Picture Marketing And Distribution

Front 1

Hallmarks of the movie business

Back 1

1) a collaborative medium
2) every production is different
3) technology and invention drive change, but the audience rules
4) investment is highly speculative
5) no hard and fast rules
6) success is built on a combo of creative and a business sense
7) business decisions are often intuitive leaps
8) personal relationships are key
9) entire investment is made before anyone knows if the product is marketable
10) profits and losses can boggle the mind

Front 2

The Process of Marketing a motion picture

Back 2

Development and Financing, Financing, Pre-Production, Principal Photography, Post-Production, exhibition

Front 3

Development and Financing step

Back 3

securing the rights to screenplay, writing and re-writing, packaging key elements, preliminary designs and concepts, budgeting and scheduling

Front 4

Financing step

Back 4

Determine a financing plan:
presale of rights, private investment, legal and accounting prep, identifying prospects, promote deals

Front 5

Pre-production step

Back 5

the phase that prepares the physical production of the picture

Front 6

Exhibition step

Back 6

screenings, bids and bookings from theatres, release plan, premiers, ancillary media

Front 7

Ways you hear about movies:

Back 7

TV, Internet, in class/group discussions, bewspapers, billboards, promo events, contests, in flight movies, trailers, magazines, WORD OF MOUTH

Front 8

cross-promoting

Back 8

few companies that won all media types so they cross-promote movies through their different mediums

Front 9

Eadward Muybridge

Back 9

made a living doing sequential photography and settled the "Apocryphal" Stanford Bet

Front 10

"Apocryphal" Stanford Bet

Back 10

horses hooves actually leave the ground when at a gallop

Front 11

______ relies on existing beliefs

Back 11

markeitng

Front 12

_______ reinforces the existing beliefs

Back 12

Advertising

Front 13

Thomas Edison

Back 13

big self promoter
founder and father of all motion pictures
The Black Maria - rotating house to let light in to make movies in the old days

Front 14

kinetescope

Back 14

1st real movie device
"The Kiss"
"The Dancing Lady"

Front 15

W.K.L. Dickson

Back 15

worked on projection device under Edison and created the Vitascope

Front 16

Edwin S. Porter

Back 16

brought story to movies
"The Great Train Robbery"

Front 17

movies have an _____ and ______ relationship with their audience, which marketing depends on

Back 17

immediate and intense

Front 18

George Melies

Back 18

magician that nade "Voyage to the Moon"
started unique visual effects, larger than life
combined the FANTASTIC and the REALISTIC

Front 19

Nickelodeons

Back 19

buildings built to show films that cost a nickel to see

Front 20

movie palaces

Back 20

opulent movie theatres

Front 21

MPPT

Back 21

Motion Picture Patents Trust
if you wanted to use a camera, you had to join and license the gearing mechanism
- 1st real production company

Front 22

Carl Laemmle

Back 22

head of"Independent Motion Pictures" - that wanted to take down the MPPT
- he discovered Florence Lawrence - 1st movie star
- planted a false story of her dying and blamed it on the MPPT to get more press
- Founded UNIVERSAL STUDIOS

Front 23

First Artists

Back 23

Company formed by film stars (didnt go well)

Front 24

The essentials of the movie business

Back 24

always evoling.....
1) technology
2) audience
3) stories
4) markets and media

(BUSINESS BASICS STAY THE SAME)

Front 25

MPPT

Back 25

Motion Picture Patents Trust
if you wanted to use a camera, you had to join and license the gearing mechanism
- 1st real production company

Front 26

Carl Laemmle

Back 26

head of"Independent Motion Pictures" - that wanted to take down the MPPT
- he discovered Florence Lawrence - 1st movie star
- planted a false story of her dying and blamed it on the MPPT to get more press
- Founded UNIVERSAL STUDIOS

Front 27

First Artists

Back 27

Company formed by film stars (didnt go well)

Front 28

The essentials of the movie business

Back 28

always evoling.....
1) technology
2) audience
3) stories
4) markets and media

(BUSINESS BASICS STAY THE SAME)

Front 29

What 5 things are at the foundation of Art/Business?

Back 29

1) art and commerce are a dunamic integration
2) Science and magic are sources of imagination
3) intimate connection with the audience
4) stable at the core of the business and art
5) tension between establishment (studios) and independents

Front 30

You can market a film based on......

Back 30

a star's name, director, sudio, budget, comics, writers, previous notoriety, emotion (tear-jerker), etc.

Front 31

Describe the Eyeball Approach

Back 31

Left: Folk culture, practical, unknowns, complex conflict, less money
Middle: Pop Culture, conventional, known, popular, fame and fortune come, simple conflict, and very expensive
Right: Elite Culture, intentional anonymous, complex conflict, less money

Front 32

___- rated films are the most produced films

Back 32

R

Front 33

_____ rated films are the most successful films

Back 33

PG-13

Front 34

Negative Cost

Back 34

how much it costs to make the movie; includes producing costs, studio overhead and capitalized interest
(65 million on average)

Front 35

Average marketing costs for a new feature film

Back 35

35 million

Front 36

single screen

Back 36

one screen theatre

Front 37

miniplex

Back 37

2-7 screens

Front 38

multiplex

Back 38

8-15 screens

Front 39

megaplex

Back 39

16+ screens

Front 40

Sell-through titles

Back 40

movies specifically in stores for people to buy, not rent

Front 41

_______ is at the heart of all drama, which is ______ but also _________

Back 41

Conflict, Brand new, Familiar