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41 Cards in this Set

  • Front
  • Back
Hallmarks of the movie business
1) a collaborative medium
2) every production is different
3) technology and invention drive change, but the audience rules
4) investment is highly speculative
5) no hard and fast rules
6) success is built on a combo of creative and a business sense
7) business decisions are often intuitive leaps
8) personal relationships are key
9) entire investment is made before anyone knows if the product is marketable
10) profits and losses can boggle the mind
The Process of Marketing a motion picture
Development and Financing, Financing, Pre-Production, Principal Photography, Post-Production, exhibition
Development and Financing step
securing the rights to screenplay, writing and re-writing, packaging key elements, preliminary designs and concepts, budgeting and scheduling
Financing step
Determine a financing plan:
presale of rights, private investment, legal and accounting prep, identifying prospects, promote deals
Pre-production step
the phase that prepares the physical production of the picture
Exhibition step
screenings, bids and bookings from theatres, release plan, premiers, ancillary media
Ways you hear about movies:
TV, Internet, in class/group discussions, bewspapers, billboards, promo events, contests, in flight movies, trailers, magazines, WORD OF MOUTH
cross-promoting
few companies that won all media types so they cross-promote movies through their different mediums
Eadward Muybridge
made a living doing sequential photography and settled the "Apocryphal" Stanford Bet
"Apocryphal" Stanford Bet
horses hooves actually leave the ground when at a gallop
______ relies on existing beliefs
markeitng
_______ reinforces the existing beliefs
Advertising
Thomas Edison
big self promoter
founder and father of all motion pictures
The Black Maria - rotating house to let light in to make movies in the old days
kinetescope
1st real movie device
"The Kiss"
"The Dancing Lady"
W.K.L. Dickson
worked on projection device under Edison and created the Vitascope
Edwin S. Porter
brought story to movies
"The Great Train Robbery"
movies have an _____ and ______ relationship with their audience, which marketing depends on
immediate and intense
George Melies
magician that nade "Voyage to the Moon"
started unique visual effects, larger than life
combined the FANTASTIC and the REALISTIC
Nickelodeons
buildings built to show films that cost a nickel to see
movie palaces
opulent movie theatres
MPPT
Motion Picture Patents Trust
if you wanted to use a camera, you had to join and license the gearing mechanism
- 1st real production company
Carl Laemmle
head of"Independent Motion Pictures" - that wanted to take down the MPPT
- he discovered Florence Lawrence - 1st movie star
- planted a false story of her dying and blamed it on the MPPT to get more press
- Founded UNIVERSAL STUDIOS
First Artists
Company formed by film stars (didnt go well)
The essentials of the movie business
always evoling.....
1) technology
2) audience
3) stories
4) markets and media

(BUSINESS BASICS STAY THE SAME)
MPPT
Motion Picture Patents Trust
if you wanted to use a camera, you had to join and license the gearing mechanism
- 1st real production company
Carl Laemmle
head of"Independent Motion Pictures" - that wanted to take down the MPPT
- he discovered Florence Lawrence - 1st movie star
- planted a false story of her dying and blamed it on the MPPT to get more press
- Founded UNIVERSAL STUDIOS
First Artists
Company formed by film stars (didnt go well)
The essentials of the movie business
always evoling.....
1) technology
2) audience
3) stories
4) markets and media

(BUSINESS BASICS STAY THE SAME)
What 5 things are at the foundation of Art/Business?
1) art and commerce are a dunamic integration
2) Science and magic are sources of imagination
3) intimate connection with the audience
4) stable at the core of the business and art
5) tension between establishment (studios) and independents
You can market a film based on......
a star's name, director, sudio, budget, comics, writers, previous notoriety, emotion (tear-jerker), etc.
Describe the Eyeball Approach
Left: Folk culture, practical, unknowns, complex conflict, less money
Middle: Pop Culture, conventional, known, popular, fame and fortune come, simple conflict, and very expensive
Right: Elite Culture, intentional anonymous, complex conflict, less money
___- rated films are the most produced films
R
_____ rated films are the most successful films
PG-13
Negative Cost
how much it costs to make the movie; includes producing costs, studio overhead and capitalized interest
(65 million on average)
Average marketing costs for a new feature film
35 million
single screen
one screen theatre
miniplex
2-7 screens
multiplex
8-15 screens
megaplex
16+ screens
Sell-through titles
movies specifically in stores for people to buy, not rent
_______ is at the heart of all drama, which is ______ but also _________
Conflict, Brand new, Familiar