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13 Cards in this Set
- Front
- Back
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What does SWOT analysis stand for? |
S - Strength; stuff business is good at W - Weaknesses; stuff business is not good at O - Opportunities; advantage, when very few companies have same product. T - Threats; stuff that affect business in bad ways. Cheaper versions being imported from China. Other businesses copying. |
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Name the ones that are external |
Opportunities and Threats, they come from other businesses
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Name the internal ones |
Strength and weaknesses, they are in the business.
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What is a goal? |
A goal is a result or achievement you work towards. |
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How should goals be? |
SMART |
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Achieving goals takes hard work. Name four ways to achieve them. |
Should be written down & referred to often. Should have a fixed time frame - a deadline to keep you motivated. Must be realistic Make it publicly known;for pressure. |
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What is advertising? |
Advertising is any paid form of presentation and promotion of idea where advertisers knows what goes into the advertisement. |
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Name two types of advertising media |
Print and Electronic |
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What advertising would appeal to teens? |
Internet and Mags |
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What advertising would appeal to elders? |
Newspapers |
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Name the principles of advertising |
Only quality goods should be advertised Must have a striking design Incorrect information to be avoided Competitor shouldn't be criticized Thorough knowledge of product |
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What does a good advertisement follow? |
The AIDA principle |
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What does that stand for? |
A - attract attention; can be done through color or font. I - arouse Interest; Once advert has caught the consumers eye, it must arouse interest of the consumer to find out more about product/service. D - create Desire; Must make consumer want to buy product/service A - Lead to ACTION; advertisement should create desire that is strong enough to make consumer want to buy the product |
