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68 Cards in this Set

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When should a Colon be used?
Use a colon before a definition, always
with a space before the first letter of the deinition. Colons are also used when
you have a long series of prases in a list that are separated by semi-colons.
When should a Semi-colon be used?
Use Semi-colons to separate two
clauses that are each full sentences on their own, but whose meaning is so closely connected that joining them with s semi-colon makes them appear more immediate.
Use at the end of a declaratory sentence.
Period
Use to give a pause in a sentence, or before quotes, or to
separate thoughts ina sentence or elements in a list.
Comma
Use to indicate elements that are long in a list format where
order or hierarchy is not important. Always align runovers under the text, not under the bullet; bullet should hang. Option 8 on the keyboard.
Bullets
Use a question mark to indicate an interrogative.
Question Mark
Use an Exclamation Mark to show intensity or immediacy
or anger in a statement.
Exclamation Mark
Used to replace the word number
or Pound.
Octothorpe or Pound Sign or Number Sign:
Use in place of the word at--often used to show quantity at a price, as in four balls@ 50¢ each.
At Sign
chiocicciolina (little snail) - Italian
petit escargo (little snail) - French
klammaraffe (spider monkey) - German
api/apistaart (monkey's tail) - Dutch
miau (cat's tail)- Finnish
kanel-bolle (cinnamon cake) - Norwegian
shtrudel (cinnamon cake) - Hebrew
snabel ("a w/ trunk) - Danish
arroba (unit of measure) - Spanish
Used to clarify pronouns in a quoted statment.
Square Brackets
Used to connect parts of a sentence
Em Dash
Used to replace the word to in a continuum, as in 1992-1993.
En Dash
Used to show the break of syllables over two lines of text.
Hyphen
Used to show a thought or example that relates to the phrase in the sentence.
Parentheses:
Used to show a first footnote.
Asterisk:
Used to show a second footnote.
Dagger
Used to show a third footnote.
Double Dagger
The "and" symbol used in logos, packaging when space and ease of reading is imperative.
Ampersand
The combination of the question mark and exclamation point.
Interrobang
What are Paragraph Divider ornaments?
Paragraph divider ornaments are
square decorative designs that are sometimes used in justified copy to indicate the end of a paragraph. These dividers are only used with 2–3 paragraphs of
body copy.
What is the Grid?
The grid is an underlying structure that can help
designers in the placement of elements on the page for unity and balance; however the grid can also be broken ad disregarded all together in design.
What is Clotheslining body copy?
Clotheslining of body copy is when the
top lines of adjacent columns of text align, but the bottoms of the columns
run different lengths.
Why should body copy base align across columns?
Type should base align
across columns so that it is not distracting for the reader.
How should white space be used in a layout?
It should be placed more to
the perimeter than the center, and white space is used to balance other
elements on the page and to provide a visual rest for the viewer.
How should white space be used in a layout?
It should be placed more to
the perimeter than the center, and white space is used to balance other
elements on the page and to provide a visual rest for the viewer.
What is Proportion in Type?
When using different fonts together, you can
get greater sense of Contrast if the proportions of the fonts, ie. stroke
weight, condensed versus extended versions are different.
What does it mean to contrast the Typestyle?
Contrasting the typestyle
means contrasting whether the fonts are roman versus italic., or bold versus
light, but they could still be in the same family.
What does it mean to contrast the Structure of the Type?
Contrasting the structure of type means contrasting serif versus sans serif or script versus
serif.
When might you contrast Positive and Reversed Type?
You can use positive and reversed type to create some variation in logo design.
When shaping text type what do you have to be aware of?
When shaping text type, be sure to write to fit the shape and force justify your copy.
How is type on book, DVD, CD spines set?
Type on spines in set from top
to bottom sideways reading down.
How is type set sideways in a layout?
Sideways type in a layout is set
going up on the left and going down on the right.
What should you be aware of with outlined type?
Outlined type reads better with a slight shade of gray or a color in it.
What is the Folio?
The folio is another name for the page number.
What is a Spread?
A spread is two pages that will be bound next to each other in the final printed piece.
What is the Basis Weight of paper?
The basis weight of paper is the
weight of a Ream or 500 sheets. Ream sheet sizes are different for different
grades of paper.
What is the Grain of the paper?
It is the direction that most of the
fibers go in, and paper folds, scores and tears more easily with the grain than
against it.
List the several different weights of paper
From lightest to heaviest:
bond, writing, text, book, cover, index
What are OS envelopes?
Envelopes that Open Side, meaning that they open on the long side of the envelope.
What are OE envelopes?
Envelopes that Open End, meaning that they open on the short side of the envelope.
What is a Grid?
A grid is an underlying structure of small units designed to help organize the elements on a page.
What is a Masthead?
A Masthead is the listing of the names of the people who designed a publication.
What is a Nameplate?
The Nameplate is the name of the publication in its logotype.
What is a Sidebar?
A sidebar is text that is related to the main text,
but that is set off in a separate box or area on the page; it often goes into
greater depth on a topic mentioned in the main text.
What is a Pull Quote?
A pull quote is text from the article that is enlarged and set off typographically in a box to get the reader’s interest.
What is a Callout?
A callout is a word that is bold or italic and then is followed by a definition or explanation.
What is a Caption?
A caption is a short phrase that describes the contents of a photo.
What is the Dateline?
A dateline is a line of text that contains the date of the publication, and sometimes the day of the week and name of the publication and volume as well.
What is an Image Credit?
An image credit is the name of the creator of a photo or art in a publication.
What is a Byline?
A byline is a line of text that credits the author of an article.
What are Margins?
They are the white space that surround the textual or gridded area on the page.
What is the Head Space?
The head space is the margin at the top of the page.
What is the Foot Space?
The foot space is the margin at the bottom of the page.
What is a Running Footer?
The running footer is type that runs on every page, in the margin at the bottom of the page.
What is a Running Header?
The running header is type that runs on every page, in the margin at the top of the page.
What are Alleys?
Alleys are the space between columns, also called intercolumn spaces.
What is the Gutter?
The gutter is the margin at the center of a two page spread where the piece is bound.
What is the Thumb Space?
The thumb space is the term for the outer margins where we hold the book.
What is the Folio?
The folio is the page number.
What is a Callout?
A callout is a word or term that is emphasized within the text.
What is a Pull Quote?
A pull quote is a small selection of type that is
repeated from the story for emphasis and to entice the reader into reading the article. Pull quotes are often placed within a box to call attention to them.
What are Tables?
Tables are tabular information arranged into columns
that align horizontally. Horizontal rules in a table must be very subtle so
that they do not overwhelm the information.
What is a List?
A list is related information arranged in a specified order, sometimes each item is designated with a bullet or a dingbat.
What is a Form?
A form is information with lines that need to be filled in by the user, and should have at least 20 to 24 points of leading between lines to be filled in.
What is a Narrative Caption?
Narrative captions explain the content and context of the photo.
What is an Identifier Caption?
Identifier Captions are short descriptive phrases or sentences describing the image.
What is an Essay Caption?
Essay captions are the longest and contain storylike explanations of the image in great detail. These are sometimes used in photo essays in place of a story.
What is a Pull Quote Caption?
Pull quote captions are statements from the text that are used to describe the photo or illustration.