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10 Cards in this Set
- Front
- Back
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who are they |
drinks division of LVMH, moet hennessy-louis vuitton. Regards itself as a luxury goods company, spirits are 1 example |
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what company own 34% and what would they like to do |
Diageo - gain full control doing so would give diageo a wholly-owned major cognac brand and an extra route into asia/pacific market |
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breakdown of region |
france - rest of eu - usa - asia - japan - others |
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region with the greatest sales? |
Asia |
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principal spirit brands |
cognac - hennessey vodka - belvedere rum - 10 Cane Chinese white spirit - Wenjun Scotch - Glenmorangie |
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Strategy |
Concentrate excluviely on high quality/high profit brands and it has been very successful |
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Hennessey claims to be |
worlds largest selling cognac brand both in value and volume |
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the growth of hennesey continues where |
China and is strong in Taiwan, Malaysia and Vietnam |
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New marekts are being developed where for henneseey |
Nigeria and South Africa |
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Belvedre Vodka has been able to take advantage of? |
Growth in premium spirit in USA |
