Modern Social Theory 4: The Frankfurt School

Front 1

The Frankfurt is influenced mostly by a mix of which 3 classical theorists?

Back 1

Early Marx
Freud
Hegel's Reason.

Front 2

What are the two basic assumptions made by the Frankfurt School?

Back 2

1. Ideas are a product of society (no objectivity)

2. Theorists shouldn't try to be objective: Instead be Critical

Front 3

Frankfurt School theorists believed _______ ________ is critical to development of free societies.

Back 3

human reason

Front 4

Erich Fromm said, "We have things, but are nothing." meaning:

Back 4

we become alienated from identity and creativity when we become so obsessed by material things.

Front 5

In The Dialectic of Enlightenment Adorno and Horkheimer slam pop culture industry because:

Back 5

they stupefy the masses with mass-produced copies of the same thing and promotes conformity to the social hierarchy (capitalism)

Front 6

Adorno and Horkheimer believe popculture is used to:

Back 6

keep you consuming and stay distracted

Front 7

Obeying the logic of Domination that comes from pop culture leads to _____________

Back 7

eternal consumers. (you keep coming back for the same thing over and over)

Front 8

Adorno and Horkheimer thought TV would:

Back 8

impoverish the aesthetic content of culture.

(make people stupider than they already are)

Front 9

Amusement= ____________
Freedom from Amusement= _____________.

Back 9

Amusement= saying yes to social order, an empty mind of suffering.

Freedom from Amusement= freedom of critical thought.

Front 10

Pseudo-Individuality:

Back 10

small differences to make you think that you are consuming different content when in reality it's the same thing over and over.

Front 11

Connoisseurs:

Back 11

Illusion of competition between products to promote sales despite that they are all the same.

Front 12

Walter Benjamin stated that _________________ causes art to lose it's _______________________.

Back 12

mechanical reproduction
magical aura

Front 13

When Marcuse says we have the economic means for freedom he means:

Back 13

we have enough money and stuff already to be happy and comfortable if it was equally distributed but because we are duped into accepting the status quo this cannot happen.

Front 14

When Marcuse talks of how the economy manupulates our basic needs by expanding labour he means:

Back 14

With the increase and development of technology our lives should be easier but instead we work 45hrs a week in order to afford all the things we think we need.

Front 15

Marcuse's Flaso Pluralism of Modern Industrial Society:

Back 15

We think that we are all very liberal and open minded but in reality we are all just conforming.

Front 16

Marcuse thought Real Human Freedom meant:

Back 16

Freedom from economy and the need to make a living.

(freedom from having to work to make a living and consuming things)

Front 17

Marcuse argues that freedom is killed by what?

Back 17

freedom is killed by implanting false needs which make you have to work more to buy the things you think you need.

Front 18

Marcuse's 3 True Needs:

Back 18

Food
Clothes
Shelter

All the rest are false needs we have been preconditioned to think we need.