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31 Cards in this Set
- Front
- Back
Readability
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Having to do with the design; size, style, length of line
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Legability
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Having to do with production; ink color, coverage, paper color, background
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Type Face
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(design) Identified by name (i.e. papyrus, times new roman, etc.
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Type Font
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complete assortment of upper case and lower case, numericals, and punctuation
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Parent
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Type face set at book or lite
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Relatives
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Same type face set at bold, italic, or condensed
For best results have font with a variety of weight |
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Points
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Describe height type of character and space between lines (leading)
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Text Type
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Type that is smaller than 14 pts.
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Display Type
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Type that is larger than 14 pts.
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Picas
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Width of columns, gutters, etc
Approximately 6 picas to an inch |
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Inches
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Describes height of columns
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Adobe Type One
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Screen fonts loaded into computer font utility program
Printer fonts are post script applications that link screen font when outputted |
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True Type
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Screen and printer fonts are combined into single file; created by Microsoft and Apple in 1980's needs separate files for Mac and PC
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Open Type
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Screen and printer fonts combined in single file; created 1990's and compatible with both Microsoft and PC
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Screen Tints
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Used to highlight copy; to accent important information or enhance the page; printed with tiny dots
Tints <10% ink coverage tend to disappear on press |
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Reverse (aka Knock Out)
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Used for type, graphics, or illustration reproduced by printing ink around outline
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Overprint (Surprint)
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Happens when type of image printed over previously printed area
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Ghosting (Mottling)
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Happens when faint image appears where its not supposed to be throughout large printed areas
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Half-Tone
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Photo or illustration converted to dots for reproduction
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Black and White Half Tones
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When black and white photos are converted for printing
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Separations
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When color photos are converted to half tone for printing
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Duo Tone
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Photo printed using 2 plates, black, and one other color
2 purposes; achieve better value contrast between shadow and highlight and to achieve pleasing color effect |
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Resolution
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Input devices, cameras and scanners, and output devices, printer use tiny devices
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Spots Per Inch (SPI)
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Points used for input by scanners and digital cameras
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Pixels per Inch (PPI)
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Resolution of computer monitor
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Dots per Inch (DPI)
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Spots made by desktop print plate setters and image setters
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Lines per Inch (LPI)
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Relative size of half tone dot, smaller dot=higher detail
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TIFF Tab Image File Format;
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large files that will print same regardless of printer
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EPS Encapsulated Post Script;
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support raster and vector data; cropped or scaled without being destroyed
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JPEG Joint Photographic Experts Group;
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Should be avoided; compressed so that quality is lost
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PDF Portable document format;
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allows users to view and print regardless of applications used to create
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