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31 Cards in this Set

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Readability
Having to do with the design; size, style, length of line
Legability
Having to do with production; ink color, coverage, paper color, background
Type Face
(design) Identified by name (i.e. papyrus, times new roman, etc.
Type Font
complete assortment of upper case and lower case, numericals, and punctuation
Parent
Type face set at book or lite
Relatives
Same type face set at bold, italic, or condensed
For best results have font with a variety of weight
Points
Describe height type of character and space between lines (leading)
Text Type
Type that is smaller than 14 pts.
Display Type
Type that is larger than 14 pts.
Picas
Width of columns, gutters, etc
Approximately 6 picas to an inch
Inches
Describes height of columns
Adobe Type One
Screen fonts loaded into computer font utility program
Printer fonts are post script applications that link screen font when outputted
True Type
Screen and printer fonts are combined into single file; created by Microsoft and Apple in 1980's needs separate files for Mac and PC
Open Type
Screen and printer fonts combined in single file; created 1990's and compatible with both Microsoft and PC
Screen Tints
Used to highlight copy; to accent important information or enhance the page; printed with tiny dots
Tints <10% ink coverage tend to disappear on press
Reverse (aka Knock Out)
Used for type, graphics, or illustration reproduced by printing ink around outline
Overprint (Surprint)
Happens when type of image printed over previously printed area
Ghosting (Mottling)
Happens when faint image appears where its not supposed to be throughout large printed areas
Half-Tone
Photo or illustration converted to dots for reproduction
Black and White Half Tones
When black and white photos are converted for printing
Separations
When color photos are converted to half tone for printing
Duo Tone
Photo printed using 2 plates, black, and one other color
2 purposes; achieve better value contrast between shadow and highlight and to achieve pleasing color effect
Resolution
Input devices, cameras and scanners, and output devices, printer use tiny devices
Spots Per Inch (SPI)
Points used for input by scanners and digital cameras
Pixels per Inch (PPI)
Resolution of computer monitor
Dots per Inch (DPI)
Spots made by desktop print plate setters and image setters
Lines per Inch (LPI)
Relative size of half tone dot, smaller dot=higher detail
TIFF Tab Image File Format;
large files that will print same regardless of printer
EPS Encapsulated Post Script;
support raster and vector data; cropped or scaled without being destroyed
JPEG Joint Photographic Experts Group;
Should be avoided; compressed so that quality is lost
PDF Portable document format;
allows users to view and print regardless of applications used to create