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16 Cards in this Set
- Front
- Back
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Which of the following is the first step in the strategic process?
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Defining a market-oriented mission
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What is mkt penetration?
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making more sales without changing the original product
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Market development
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identifying and developing new markets for current prodcut
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Product Development
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offering modified or new products to current markets
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Which of the following involves evaluation each market segment's attractiveness and selecting one or more segments to enter?
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Market targeting
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Which of the following following Cs best describes the "Place" component of the four Ps concept?
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Convenience
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Which of the following following Cs best describes the "Product" component of the four Ps concept?
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customer solution
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Which of the following following Cs best describes the "Price" component of the four Ps concept?
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Customer cost
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In a SWOT analysis which of the following will be categorized as opporunities for a company?
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favorable factors or trends in the external environment
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New technologies being developed by research team where would it go in SWOT
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strengths
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Internal limitations where would that go in SWOT
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obv weakness
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in BCG growth-share matrix which are low-growth, high-share business products
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cash cows
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Which of the following is the most common for of marketing organization
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functional organization
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Which of the following involves checking ongoing performance against the annual plan and taking corrective action when
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Operating Control
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the product/brand marketing plan begins with a
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executive summary
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which is a statement of the organizations purposes
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mission
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