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19 Cards in this Set
- Front
- Back
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product item
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unique combo of brand, size, price for one item
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sku
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stock keeping unit. unique ID number that defines an item for ordering or inventory
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product line
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groups of items but there closely related bc they satisfy a class of needs, are used together, are sold to the same customer group, are distrubted through the same type of outlets
Nike's are shoes and clothing |
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product mix
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variety of product lines offered by a company(lamp line, table line)
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depth and width of product mix
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d- more itmes in each line
w- wider its mix is(how many lines) |
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classification of user(2)
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1.personal user(consumer)goods
2. business goods |
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classicication by tangiblity(3)
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1.non-durable-use it up in 1 use(printer paper)
2.durable-5years or more(applicances) 3.services |
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consumer product classification (4)
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1.convenience products-purchased frequently(milk)
2.shopping products-effort made to compare price/quality 3.specialty products-purchased infrequently-siginficant effort to compare and special effort to buy(nice watch) 4.unsought products-flu shots, things you dont want |
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production goods
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used in manufacturing or some type of production process. makes up part of finished products(raw materials, lumber)
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support products
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items that assit in producing G and S. installations, equipment.
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4 types of support products
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1.insallations-buildings or manufac. plant/large piece of equip
2.accessory-office equip(comp/printer) 3.supplies-used up very quickly(printer paper) 4.services-business services(consulting,payroll) |
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new product in terms of FTC
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says its been in distribution less than 6 months or less
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new from of company perspective (3)
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1.product line exstenions(cherry coke)
2.current products improved by new tech.(micro-recorder to walkman) 3.truely innovative new products |
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new from a consumer perspective(3)
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degree of learning
1.continuous innovation-nothing new learned 2.dynamically continuous-small learning(windows vista) 3.discontinuous innovation - learn completely new thing |
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reasons for new product failure(3)(4)
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1.insignificant difference w/ exsisting products
2.poor execution or marketing mix 3.poort timing for product launch 4.incomplete market and product definition before product development starts 5.too little market attractivness 6.poor product quality or sensitivity to consumer needs on critical factors 7.no economical access to buyers. |
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product
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good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is recieved in exchange for money
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consumer goods
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products purchased by the ultimate consumer
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business goods
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products that assist directly or indirectly in providing products for resale
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derived demand
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sales of business goods frequently result from the sale of consumer goods
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