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15 Cards in this Set
- Front
- Back
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Primary Data |
Data collected specifically for a current research problem |
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Helps researchers differentiate between the symptoms and causes of a problem |
The iceberg principle |
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Specifies what exactly data should be collected on. (People? Locations? Etc) |
Unit of Analysis |
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helps generate insights that will help define the problem situation |
Exploratory research |
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1st task in the info/research process |
Identify and clarify information needs |
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collected by outside organizations |
External secondary data |
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a comprehensive examination of available information that is related to a research topic |
Literature review |
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Sales invoices are what kind of data? |
Internal secondary |
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US Census is |
external secondary |
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Descriptive research |
Strives to answer research questions |
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1st phase in planning a focus group interview |
Planning the FG study |
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interactive procedure in which a researcher and a moderator discuss the subjects' responses in a focus group |
Debriefing Analysis |
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the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns. |
Content analysis |
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The application of technological tools to identify, extract, and quantify subject information in textual data is called |
Sentiment analysis |
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When the objective is to validate relationships and test hypotheses, use _________ data. |
Quantitative |
