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18 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Products organizations buy that assist in providing other products for resale |
Business product/B2B/ industrial |
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Products purchased by ultimate consumer |
Consumer products |
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A predevelopment statement that identifies a target market, customer needs, and what the product will be or do. |
Protocol |
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Comparing a new products actual sales in various parts of the cou try to the goals set during new product planning |
Marketing metrics |
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When is swot used |
New product strategy |
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New product process that results in a proof of concepts as candidates for new products |
Idea generation |
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The stage where features of the product and a marketing strategy are specified and a financial projection is made |
Business analysis |
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Place in order A. Strategy development B. Commercialization C. Market testing D. Screening & evaluation E. Development F. Idea generation G. Business analysis |
A, F, D, G, E, C, B Strategy development Idea generation Screening & evaluation Business analysis Development Market testing Commercialization |
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The stage where actual products are exposed to prospective customers under realistic purchase conditions to see if they will buy |
Market testing |
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Efforts to influence consumer demand for a service with changes in the marketing mix elements |
Capacity management |
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_______ orientated approaches to pricing start with production and mancosts and then add enough to cover direct expenses overhead and profit |
Cost |
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% change in quality demanded relative to a % change in price |
Price elasticity of demand |
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_________ marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximize marketing impact |
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Vertical |
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A manufacturer that also owns distribution centers and retail outlets is an example of ____ marketing system |
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Corporate vertical |
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______marketing is the blending of different communication and delivery channels both traditional and online to create value for the consumer |
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Multichannel |
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Contractual arrangement between a parent company and an individual or firm that allows the individual to operate a certain type of business under an established name and under certain rules. |
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Franchising |
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4 customer service factors |
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1. Time 2. Dependability 3. Communication 4. Convenience |
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Positioning and launching a new product in full scale production and sales |
Commercialization |
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