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19 Cards in this Set
- Front
- Back
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the moral or ethical dilemmas that may arise in a business setting
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business ethics
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examining ethical problems that are specific to the domain of marketing
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marketing ethics
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entails voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of the stakeholders.
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corporate social responsibility
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4 steps of ethical decision making
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-identify issues
-gather information and identify stakeholders -brainstorm and evaluate alternatives -choose a course of action |
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identify issues is step #
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1
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gather information and identify stakeholder is step #
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2
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brainstorm and evaluate alternatives is step #
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3
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choose a course of action is step #
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4
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what are the macroenvironmental factors? (CDSTEP)
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culture
demographics social issues technological advances economic situation political/regulatory environment |
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shared meanings, beliefs, values, morals, and customs of a group of people
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culture
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tools and artifacts, behavior, dress, symbols, physical settings, ceremonies, language differences, colors, and tastes
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country culture
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coke vs soda vs pop
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regional culture
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the characteristics of human populations and segments, especially those used to identify consumer markets.
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demographics
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a group of people of the same generation that have similar purchase behaviors because they have shared experiences and are in the same stage of life
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generational cohorts
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people born after WWII (1946-1964)
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baby boomers
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those born between 1965 and 1976 (latchkey children) and 50% have divorced parents
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generation X
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who enjoys greater economic prosperity, generation x or baby boomers
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generation x
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the group that is the biggest cohort since the original postwar boom
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generation y (millennials)
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who are the children of baby boomers and born between 1977 and 2000
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generation y (millennials)
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