Mktg 641 - Book3/chap4 - Exam 1

Front 1

futurology

Back 1

the study and forecasting of potential developments are the world

Front 2

ten trends to watch

Back 2

econ trends
1.econ activity will shift globably and regionally
2.public-sector activites rise
3.new customers will enter
social trends
1.technology connectivity
2.shift in labor talent
3.big business under scrutiny
4.natural resouce demand will grow
business trends
1. global business
2.from art to science
3.knowledge products

Front 3

how does marketing create value

Back 3

creates value both within and outside the firm.

Front 4

how does marketing make contribution inside the firm(3)

Back 4

1.Bringing the voice of the customer into the firm and building a customer-focused corporate culture
2.Developing a value proposition and competitive positioning based on customer needs/wants
3.Integrating the product, pricing,placement, and promotion policies/strategies to deliver what the target market wants.

Front 5

how does marketig make contribution outside the firm

Back 5

by creating value for customers

Front 6

stages in new product process

Back 6

1.new product development
2.idea integration
3.screening and evaluation
4.business analysis
5.development
6.market testing
7.commercialization

Front 7

How can a company become more creative?(3)

Back 7

1. Hire more people with a creative bent.
2. Encourage/reward employees to offer useful suggestions.
3. Hire the services of a creative agency.

Front 8

business analysis steop in stages

Back 8

1.solid demand
2.do we have tech to develop it
3.can you make good money off it

Front 9

innovation

Back 9

the fuel of corporate longevity

Front 10

what lies the path of progress?

Back 10

differentiation

Front 11

creative person

Back 11

wants to know it all and creativity is self-rewarding