Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
customer loyalty ladder
|
Prospects-->Shoppers--> Customers--> Clients-->Advocates
|
|
|
customer development process
|
suspects-->prospects(could be disqualified)-->1st time uses, repeat clients, members(inactive at anytime)
|
|
|
easier to win back lost customers then to attract now ones
|
already have a history
|
|
|
A primary goal of marketing ?
|
-to build and maintain a base of commit-ted and profitable customers
-Cus-tomers are more likely to stay with a company if they are consistently provided with quality products and services and good value over time |
|
|
people will stay with company bc
|
the company adapts to need/wants of cusotmers by updating its service mix
|
|
|
the main focus should not be on attracting new customers
|
but maintaing relationship with old customers and continually find ways to retain customers---bc its cheaper than always attracting new ones
|
