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7 Cards in this Set
- Front
- Back
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great transformation in 70,80's, and 90's
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switch from a company driven to customer driven economy
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marketers job not to fool but to
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1.integrate them into product development and give them excatly what they need
2.provide top notch service throughout the relationship |
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how to acheive superior market position
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build realtionship with customer based on trust, responsivness and quality
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what is the market infastructure
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retailer, distributors, and financial analyists and is crucial for success
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all hat and no cattle analogy
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have to concentrate on substance before image-->solid products before image
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Positioning your product or service begins with the
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customer
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Dynamic positioning 3 stages
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1.product postioning - how its product will fit in the market(low cost, service)
2.market positioning-how consumers percieve your product(good realationship with infastructure) 3.corporate positioning-people must feel comfortable with your company with being financially successful |
