Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
innovate
|
To introduce something new for the first time
|
|
|
renovate
|
To impart new vigor to your offering—”in other words, don’t look to do new things; look to do more of what makes your products successful in the first place
|
|
|
Core competencies
|
are the things you’re good at—the things you know how to do better than anyone else
|
|
|
Core essence
|
is who you really are as a company or brand. It’s the relationship customers and noncus-tomers alike have with your brand; it’s what your brand stands for in their hearts and minds and the promises your brand makes to consumers
|
|
|
why is core essences important
|
defines where you can go as a company..cant extend your brand beyond your core business
|
|
|
think like the (blank) not like the blank
|
think like the challenger not like the leader
|
|
|
Attitudinal segmentation
|
Seg-ment customers by their attitude toward your brand/company: (1) hard opposition; (2) soft opposition; (3) undecided; (4) soft support; and (5) hard support
|
|
|
what do high tech products require
|
there own marketing strategy because there is a gap in the product life cycle
|
|
|
what is the gap in the product life cycle of high tech products
|
chasm in between early adopters and mainstream buyers
|
|
|
product life cycle
|
1.innovators
2.early adopters 3.early majority 4.late majority 5.laggards |
