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12 Cards in this Set
- Front
- Back
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Mobile marketing |
Communicating with the consumer via mobile device |
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9 Things that make mobile different |
1. Timely, relevant - with context 2.Inbound 3. Convergence 4.Always on 5. Ubiquitous 6. Built in payment system 7. Desktop search vs. mobile search 8. bite sized content 9. Mobile |
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5 Ways mobile can help reach your objectives |
1. Additional revenue stream 2. New distribution channel 3. Branding opportunity 4. Customer service touchpoint 5. Promotion through 1:1 channel |
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SMS |
Short messaging service - text message |
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USSD |
Unstructured supplementary service data - messages transferred directly over network signalling channels |
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MMS |
Multimedia Messaging service - Rich text, video, audio |
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Infared |
One-to-one connections over short range |
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Bluetooth |
Standard for personal area networks (PAN_ |
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Are QR codes providing value? |
Not really |
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App vs. Website - should you spend the money on an app? |
If you can afford it - yes. Users perform better with apps than sites. |
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What type of mobile video advertising do consumers consume most? |
Tap to watch - interactive video (vs. pre-roll and in-stream) |
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NFC |
Near field communication Enables devices to establish radio communication with each other by touching them together |
