Mktg 401

Front 1

international marketing

Back 1

the performance of business activites designed to plan, price, promote and direct the flow of goods to comsumers or users in more than one nation for a profit

Front 2

marketing what

Back 2

delivering LIFESTYLE worldwide

Front 3

marketing how

Back 3

the marketing strategy:
-selecting segments(target)
-designing the marking mix better than ones competitors
-the part that changes with geography is design

Front 4

mcdonalds theory

Back 4

of confict resolution
any two nations who have ever been able to support a mcdonalds system had never gone to war against each other. They care more about helping and establising one middle class

Front 5

global trends

Back 5

1. rapid growth of WTO and free trade
2. general acceptance of freem mkt system
3.impact of the internet
4.managing global resources

Front 6

cross culture analysis

Back 6

1. define problem or goal in home country
2.define problem in foreign culture
3. isolate src influences
4. redefine the problem without src for optimum business goal

Front 7

no direct foreign market

Back 7

no soliciting globally
products may reach foreign markets

Front 8

infrequent foreign market

Back 8

sales surplus goes to foreign markets, not planned on

Front 9

regular foreign market

Back 9

permanent productivity aimed at foreign markets

Front 10

international foreign market

Back 10

has a home market and then subsidiary companies and many other countries

Front 11

global foreign market

Back 11

no home country, all are equal

Front 12

polycentric thinking

Back 12

will taylor marketing per country

Front 13

regio/geocentric thinking

Back 13

all in the same age group should be marketed to simialarly worldwide
ex all teens

Front 14

src

Back 14

an unconscious reference to ones own cultural values, experiences, and knowledge as a basis for decisions.

Front 15

ethnocentrism

Back 15

the notion that ones own culture or company knows best how to do things.
will sell products the same way no matter where

Front 16

a salient lesson for international marketers

Back 16

expect the unexpected

Front 17

required for a firm to be internationally sucessful

Back 17

a thorough and complete commitment

Front 18

foreign env, uncontrollable

Back 18

political/legal forces, economic , competition,, culture, geography, distribution, and level of technology

Front 19

domestic env. controllable

Back 19

firm characteristic, price, promotion, product,distribution, research

Front 20

domestic env uncontrollable

Back 20

political/ legal forces, competition, economic climate

Front 21

world bank

Back 21

institution that has a goal of the reduction of poverty and improvement of living by promotion growth and investment in people (developmental projects, roads, provide investors with investment, welfare org.)

Front 22

IMF

Back 22

set up after WWII for countries with collapsing currencies.
-loan money
-stabilize exchange rates
-special drawing rights
paper gold

Front 23

marshall plan

Back 23

a call for us to provide europe with 335 billion dollars a year for 4 years to rebuild after WWII.

Front 24

GATT

Back 24

a move toward international cooperation among trading nations, world wide tarrif agreement.
was originally about iron and steel.
notion that free trade would allow others to keep track of the production of war materials.

Front 25

WTO

Back 25

an institution created to hear disputes, interpret treaties of GATT and arbitrate disbutes between countries.

Front 26

balance of payment

Back 26

system of accounts that records a nations international finance transactions. must always be in balance and is recorded yearly. has 3 accts

Front 27

current account

Back 27

portion of balance sheet that shows all exports, imports and services, plus unilateral transfer of funds

Front 28

capital account

Back 28

shows a record of direct investment, portfolio investment, and short term capital

Front 29

reserves account

Back 29

shows exports and imports of gold, foreign exchange,and liabilites to foreign banks

Front 30

balance of trade

Back 30

the difference in value over a period of time between a companies imports and exports

Front 31

protectionism

Back 31

the use by nations of legal, exchnge, and psychological barriers to restrain entry of goods.

Front 32

tarrifs

Back 32

a fee or tax imposed on imported goods;will generally increase inflationary pressures, weaken balance-of-payments positions, and restrict manufacturers' supply sources.

Front 33

quota

Back 33

specific unit or dollar apllied to a particular good imported

Front 34

voluntary export restraint

Back 34

agreements b/n countries for restriction of volume of exports

Front 35

omnibus trade and competitiveness act

Back 35

deals with trade deficits and protectionism
covers 3 areas to improve trade:
-market access(pressure)
-export expansion(reduced paperwork)
-import relief

Front 36

dumping

Back 36

selling products in foreign countries below cost

Front 37

predatory pricing

Back 37

when a foreign producer intentinall sells below cost of production to take control of the market

Front 38

sustainable development

Back 38

a cooperative effort among businesses, environments, and others to seek growth

Front 39

basel convention

Back 39

banned export of hazardous wastes to foreign countries

Front 40

effective communication

Back 40

underpinning all commerce

Front 41

culture

Back 41

the sum of values, rituals, beliefs, symbols, and thought processes that are learned, shared and transmitted through generations

Front 42

jared diamonds theory

Back 42

most innovations spread east/west
poverty tends to be in the southern hemisphere

Front 43

origin of culture

Back 43

geography, history, politcal economy, technology, social institutions

Front 44

cultural borrowing

Back 44

efforts to learn from others cultural ways in the quest for better solutions to a society's particular problem

Front 45

cultural congruence

Back 45

marketing products in a way similar to existing products in a means to minimize resistance

Front 46

management objectives

Back 46

1. security and molibity
2. personal life
3. afilliation or social acceptance
4.power

Front 47

bribery

Back 47

woluntary offered payment by someone seeking unlawful advantage

Front 48

extortion

Back 48

payments extracted under duress by someone in authority from a person seeking only what is rightfully theirs

Front 49

lubrication

Back 49

small sum of cash, gift or service given to a low ranking official where offerings are prohibited

Front 50

subordination

Back 50

giving large sums of money to entice an official to commit an illegal act

Front 51

soverign state

Back 51

a state independent and free form all external control.
the power refers to the autority over other states and over own members

Front 52

confiscation

Back 52

the seizing of a companies assets without payment

Front 53

expropriation

Back 53

when the gov seizes an investment but some reimbursment for the assets is made

Front 54

domestication

Back 54

when host countries gruadually cause the transfer of foreign investments to national control through gov decrees