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13 Cards in this Set
- Front
- Back
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interactive marketing
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two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
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choiceboard
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interactive, Internet-enabled system that allows individual customers to design their own products and services.
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collaborative filtering
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process that automatically groups people with similar buying intentions, preferences, and behaviors, and predicts future purchases.
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personalization
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consumer-initiated practice of generating content on a marketer's website that is custom tailored to an individual's specific needs and preferences.
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permission marketing
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asking for a consumer's consent (called opt-in) to receive e-mail and advertising based on personal data supplied by the consumer.
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bots
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electronic shopping agents or robots that comb websites to compare prices and product or service features.
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web communities
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websites that allow people to meet online and exchange views on topics of common interest.
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blog
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a web page that serves as a publicly accessible personal journal for an individual or organization.
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spam
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electronic junk mail or unsolicited e-mail.
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viral marketing
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Internet-enabled promotional strategy that encourages users to forward market-initiated messages to others via e-mail.
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dynamic pricing
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practice of changing prices for products and services in real time in response to supply and demand conditions.
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cookies
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computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website.
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cross-channel shopper
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an online consumer who researches products online and then purchases them at a retail store.
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