Mktg 3650 Ch. 14

Front 1

retailing

Back 1

all activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use.

Front 2

scrambled merchandising

Back 2

offering several unrelated product lines in a single retail store.

Front 3

telemarketing

Back 3

using the telephone to interact with and sell directly to consumers.

Front 4

retailing mix

Back 4

the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise.

Front 5

multichannel retailers

Back 5

use a combination of traditional store formats and nonstore formats such as catalogs, television, and online retailing.

Front 6

category management

Back 6

an approach to managing the assortment of merchandise which maximizes sales and profits.

Front 7

wheel of retailing

Back 7

a concept that describes how new forms of retail outlets enter the market.

Front 8

retail life cycle

Back 8

the process of growth and decline that retail outlets, like products, experience over time.

Front 9

merchant wholesalers

Back 9

independently owned firms that take title to the merchandise they handle.

Front 10

brokers

Back 10

independent firms or individuals whose main function is to bring buyers and sellers together to make sales.

Front 11

manufacturer's agents

Back 11

work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.