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11 Cards in this Set

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  • Back
retailing
all activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use.
scrambled merchandising
offering several unrelated product lines in a single retail store.
telemarketing
using the telephone to interact with and sell directly to consumers.
retailing mix
the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise.
multichannel retailers
use a combination of traditional store formats and nonstore formats such as catalogs, television, and online retailing.
category management
an approach to managing the assortment of merchandise which maximizes sales and profits.
wheel of retailing
a concept that describes how new forms of retail outlets enter the market.
retail life cycle
the process of growth and decline that retail outlets, like products, experience over time.
merchant wholesalers
independently owned firms that take title to the merchandise they handle.
brokers
independent firms or individuals whose main function is to bring buyers and sellers together to make sales.
manufacturer's agents
work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.